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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Dinamika Sosial
Cici Sylvia
Universitas Negeri Jakarta
Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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INSTAGRAM: INTEGRATED MARKETING COMMUNICATION (IMC) SEBAGAI STRATEGI PENJUALAN BAGI MAKE UP ARTIS (MUA) Desy Wahyuningrum Mujiati; Basuki Wibawa; Cici Sylvia; Tri Helpy Purnamadani
Jurnal Ilmiah Dinamika Sosial Vol 4 No 2 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.603 KB) | DOI: 10.38043/jids.v4i2.2418

Abstract

Meningkatnya jumlah MUA di Indonesia yang menggunakan Instagram sebagai media promosi, namun nyatanya masih banyak MUA yang tidak mengerti cara pemasaran di Instagram yang mengakibatkan penjualan jasa di bidang make up sepi pelanggan. Kontribusi penelitian ini untuk meningkatkan kewirausahaan melalui sektor jasa di bidang kecantikan. Penelitan ini bertujuan menghasilkan toolkit berupa informasi strategi penggunaan Instagram sebagai media dalam komunikasi pemasaran bagi pekerjaan makeup artist yang diharapkan mampu meningkatkan penjualan jasa di bidang makeup. Menggunakan konsep IMC sebagai integrasi dari kemampuan dasar MUA (offline) dan online di Instagram. Metode penelitian kualitatif dengan pendekatan fenomenologi menggunakan paradigma konstruktivisme, dimana observasi Instagram dilakukan terhadap 20 MUA influencer di Indonesia yang telah ditetapkan kriterianya. Hasil penelitian ini bahwa strategi IMC yang bisa diterapkan pada instagram bagi MUA yaitu: (1) Upgrade skill Makeup; (2) Upgrade produk makeup; (3) Ciptakan engagement dengan audience; (4) Kualitas foto yang bagus; (5) Video sebagai pembuktian kekuatan makeup; (6) Penggunaan softlens mempengaruhi hasil makeup; (7) Kekuatan #Hastags pada Instagram; (8) Waktu dan konsistensi posting
Perubahan Tradisi Upacara Adat Pernikahan Etnis Melayu Deli di Desa Paluh Sibaji Kecamatan Pantai Labu Kabupaten Deli Serdang Cici Sylvia; Sitti Nursetiawati; Agus Dudung
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 2 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i2.2898

Abstract

This study aims to determine the changes in the tradition of the Deli Malay ethnic wedding ceremony in Paluh Sibaji Village. Changes that occur in the tradition of traditional wedding ceremonies are not only influenced by the times, but are also caused by the tradition of recording or recording knowledge about traditional marriage ceremonies which are rarely encountered. The traditional Deli Malay wedding ceremony at the present time in Paluh Sibaji Village has undergone many changes and is very different from the previous Deli Malay wedding ceremony. This research is a qualitative research with ethnographic method. Qualitative research design consists of three stages of data collection, analysis and interpretation, manufacture. The research data are in the form of library research, interviews, results of field observations and documentation. Based on the results of observations, interviews, and documentation by researchers, the traditional Malay deli wedding ceremony tradition in Paluh Sibaji village has undergone changes. The researcher also found the complete implementation of the Malay Deli traditional wedding ceremony at the Maimun Palace. Some of the changes that occurred in the tradition of the Malay Deli wedding ceremony because it was adjusted to the teachings of the Islamic religion. There are slight differences in each series of traditional Malay deli wedding ceremonies in each region, although there are differences, the red line remains the same.
Co-Authors Agus Dudung Basuki Wibawa Desy Wahyuningrum Mujiati Sitti Nursetiawati Tri Helpy Purnamadani