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All Journal Jurnal Riset Pendidikan Ekonomi JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP
Qiven Daud
Universitas 17 Agustus 1945
Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh e-Service Quality Dan e-Trust Terhadap Keputusan Pembelian Konsumen Pada Produk Dengan e-Satisfaction Sebagai Variabel Intervening Harris Manurung; Qiven Daud
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 1 (2021): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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Abstract

This study aims to see the effect of e-service quality and e-trust on consumer purchasing decisions on products with e-satisfation as an intervening variable. This research is a quantitative research with a survey method. The population in this study are consumers who have forgotten about the Shopee site more than once. The sampling technique used purposive sampling with a total sample of 215 people. The data technique uses an online questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is path analysis with the help of simple regression and sobel test. Keyword: e-Service Quality; e-Trust; e-Satisfaction;
Peran servicescape terhadap trust dan dampaknya pada minat beli yang dimoderasi oleh personal selling pada live streaming produk tas di facebook Qiven Daud; Virgo Simamora
Jurnal Riset Pendidikan Ekonomi Vol. 7 No. 2 (2022): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v7i2.6837

Abstract

This study aims to examine the effect of servicescape and trust on interest in buying bags moderated by personal selling. This research was conducted in the Greater Jakarta area. The sampling technique used purposive sampling method. This research data is primary data collected by distributing questionnaires to consumers using live streaming on Facebook. Hypothesis testing was carried out using the PLS data analysis method. based on statistical tests, the results of the study show that servicescape has a positive and significant effect on trust and significantly on buying interest. While personal selling moderation has no significant effect on buying interest
Co-Authors Harris Manurung simamora, virgo