Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP
Syifa Fauziah
Universitas 17 Agustus 1945 Jakarta
Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh E-Service Quality Dan E-Wom Terhadap Keputusan Pembelian Serta Implikasinya Terhadap E-Customer Loyalty Pada E-Commerce Virgo Simamora; Syifa Fauziah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 3 (2019): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This sresearch aims to determine the effect of e-service quality, e-wom (electronic word of mouth), purchasing decisions, and e-customer loyalty in online shopping and transactions. The rapid development of technology has a big impact on various aspects, including the business world. This research is a quantitative study using explanative type. The sampling technique uses non probability sampling and the purposive sampling approach. Where the population is all e-commerce consumers such as Shopee, Tokopedia, Lazada, BliBli.com, Bukalapak, and so forth. While the sample is 99 consumers with certain criteria. Data collection techniques using Google Form and by distributing questionnaires. This research uses the validity and reliability and path coefficients test, the results obtained from this study indicate that E-Service Quality parcially influences Purchasing Decision is not significant with insignificant value of 0.073, E-Customer Loyalty with Purchase Decision parcially influences Decision Purchases with a significant value of 0.001, and E-WOM (electronic word of mouth) Purchasing Decisions parcially affect Purchasing Decisions with a significant value of 0.003.Keyword : e-service quality, e-wom, buying decision , dan e-customer loyalt
Co-Authors simamora, virgo