Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP
Nurika Haerul Utami
Universitas 17 Agustus 1945 Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Green Marketing, Brand Image dan Orientasi Pelanggan terhadap Minat Beli Produk Zorlien Led yang Dimoderasikan dengan Teknologi Internet Catarina Cori Paramitha; Nurika Haerul Utami
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 1 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is direct consumer buying interest in Zorlien LED products which is based on green marketing, brand image and customer orientation through technology internet consisting of 250 questionnaire respondents who have been filled out by consumers. Result of 250 respondents consisting of 17 indicators using smartpls are declared valid, because the validity test value is above the average > 0.5 and the reliability test is above the average > 0.7. Results of hypothesis testing brand image, green marketing, customer orientation and internet technology on buying interest declared significant, but when moderated the results were not significant.Keywords: Green Marketing, Brand Image, Customer Orientation and Internet Technology
Pengaruh Green Marketing Dan Brand Image Terhadap Minat Beli Produk Zorlien Led Yang Dimoderasikan Teknologi Internet (Studi Pada Mahasiswa di Universitas 17 Agustus 1945 Jakarta) Phamendyta Aldaning Azaria; Nurika Haerul Utami
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.863

Abstract

This study aims to examine the effect of green marketing and brand image on buying interest in Zorlien led products with internet technology as a moderating variable. This research was conducted in the areas of Jakarta, Java, Sumatra, Padang, Medan, Lampung. The sampling technique used purposive sampling method. This research data is primary data collected by distributing questionnaires to users of Zorlien led products with a sample of 97 respondents. Hypothesis testing was carried out using the partial least squares (PLS) data analysis method. Based on statistical tests, the results show that green marketing has a positive and significant effect on buying interest, brand image has a positive and significant effect on buying interest, internet technology has a positive and insignificant effect on buying interest. While the moderation of internet technology on green marketing has no significant positive effect on buying interest. Moderation of internet technology on brand image has no significant positive effect on buying interest.
Co-Authors Catarina Cori Paramitha Phamendyta Aldaning Azaria