Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Al Maal: Journal of Islamic Economics and Banking Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Andi Fika Widuri
Universitas Islam Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Komparatif Pemikiran Imam Al-Ghazali Tentang Konsep Teori Produksi Andi Fika Widuri; Udin Saripudin
Al Maal: Journal of Islamic Economics and Banking Vol 3, No 2 (2022)
Publisher : Prodi Perbankan Syariah FAI UMT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/almaal.v3i2.5237

Abstract

Today, production problems are complex. The majority of production activities lead to unmoral judgment. This condition is dominated by the thinking of a capitalist and socialist economic system. The focus of the production theory of Muslim thinkers studied is Al-Ghazali, but it is juxtaposed with the perspectives of other Muslim thinkers, namely Ibn Khaldun, Muhammad Baqir Al-Sadr and Muhammad Abdul Mannan in order to complete and provide solutions to current production problems. This research is library research. using a sociological-historical approach. The method of data collection in this study used the documentation method. Then analyzed using comparative descriptive analysis. The results showed that al-Ghazali's perspective with other Muslim thinkers had two tendencies, namely similarities and differences. From the equation side, it consists of the definition of production; production purposes; the view of production in Islam; factor; and cooperation in production. Meanwhile, in terms of differences, there are 2 aspects, namely competition in production and levels in production  
Strategi Promosi Melalui Media Sosial Pada Myrubylicious Fashion Store Andi Fika Widuri; Catur Kumala Dewi
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 8 No 1 (2023): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v8i1.2178

Abstract

This study aims to describe the promotion strategy through social media used by one of the local fashion companies in the city of Bandung, namely the myrubylicious fashion store. The research method used is descriptive qualitative with data collection techniques through open interviews and documentation. The results of data collection are then analyzed using three stages, namely reduced data, data presented, then concluded. The results showed that myrubylicious uses a promotional mix technique consisting of 5 aspects, namely advertising, personal selling, direct marketing, public relations, and sales promotion. These five aspects are used by myrubylicious as a tool to maximize the company's promotion strategy with the goal of increasing the company's profit. This form of promotional strategy can make myrubylicious continue to survive during the onslaught of the fashion business is increasingly rampant.
Co-Authors Catur Kumala Dewi Udin Saripudin