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All Journal Jurnal Manajemen, Ekonomi Sains Economic Reviews Journal JURNAL REGIONOMIC
Aris Siregar
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH INSENTIF, PROMOSI JABATAN, MOTIVASI DAN KOMPENSASI TERHADAP PRESTASI KERJA KARYAWAN PADA PDAM TIRTA SILAU PIASA KABUPATEN ASAHAN Sri Yusni; H.M. Saleh Malawat; Aris Siregar
Jurnal Manajemen, Ekonomi Sains Vol 1, No 1 (2019): Agustus 2019
Publisher : Universitas Asahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36294/mes.v1i1.713

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh insentif promosi jabatan motivasi dan kompensasi terhadap prestasi kerja karyawan pada PDAM Trita Silau Piasa Kabupaten Asahan. Kuisioner dibagikan kepada responden sebanyak 60 orang yaitu karyawan yang bekerja di PDAM Trita Silau Piasa Kabupaten Asahan. Hasil uji simultan, nilai Fhitung > Ftabel (30,155 > 2,54). Maka H0 ditolak dan menerima Ha. Artinya, insentif, promosi jabatan, motivasi dan kompensasi berpengaruh secara simultan terhadap prestasi kerja. Hasil uji t (parsial) dijelaskan bahwa variabel insentif, nilai thitung > ttabel (2,661 > 2,003) dan nilai signifikansi 0,000 < 0,05. Maka H0 ditolak dan Ha diterima. Artinya insentif berpengaruh signifikan terhadap prestasi kerja. Variabel promosi jabatan, nilai thitung > ttabel (2,535 > 2,003) dan nilai signifikansi 0,014 < 0,05. Maka H0 ditolak dan Ha diterima. Artinya promosi jabatan berpengaruh signifikan terhadap prestasi kerja. Variabel motivasi, nilai thitung > ttabel (2,131 > 2,003) dan nilai signifikansi 0,038 < 0,05. Maka H0 ditolak dan Ha diterima. Artinya motivasi berpengaruh signifikan terhadap prestasi kerja. Variabel kompensasi, nilai thitung > ttabel (2,738 > 2,003) dan nilai signifikansi 0,008 < 0,05. Maka H0 ditolak dan Ha diterima. Artinya kompensasi berpengaruh signifikan terhadap prestasi kerja. Nilai Adjusted RSquare sebesar 0,664 (0,664 x 100 = 66,4%). Hal ini berarti bahwa 66,4% prestasi kerja dipengaruhi oleh variabel insentif, promosi jabatan, motivasi dan kompensasi, sedangkan 33,6% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Mie Sedap Instant (Studi Kasus Pada Ibu – Ibu Rumah Tangga Di Desa Sei Lama Kec. Simpang Empat Kab. Asahan) Fitriana Siahaan; Aris Siregar; M. Umar Maya Putra
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
Publisher : JURNAL REGIONOMIC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the influence of Price, Product Quality,and Brand Image of Decision Purchase Instant Noodles. This study uses 88 respondents assample research and technique of determining the sample using purposive samplingmethod.Data analysis method used is descriptive analysis method and multiple linierregression analysis method. The data used are primary data and secondary data obtainedthrough documentation studies, interviews and questionnaires whose measurements usedifferential semantic scales. Hypothesis testing by using multiple linear regressionanalysis.The results showed that simultaneously the price, Product Quality, and BrandImage significantly influence the Decision Purchase Instant Noodle. Partially, price hasno significant effect, while brand image has significant effect. Brand image is the dominant factor influencing the Decision of Buying Instant Noodle. The value of Adjusted R Squareis 0,222, meaning 22,2% Purchasing Decision of Instant Instant Noodle can be explainedby Price, Product Quality, And Brand Image, and the rest 77,8% explained by factors notexamined in this research.
Pelatihan Desain Merek dan Pemasaran Digital Bagi Pelaku UMKM di Desa Mekar Sari Hilmiatus Sahla; Aris Siregar; Irvan; Alweni Khoiriyah Lubis; Rayhan Nouvalya
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.562

Abstract

The existence of MSMEs plays a very important role in supporting the economy of village communities. The mindset of Micro, Small and Medium Enterprises (MSMEs) in Mekar Sari Village, Buntu Pane District, Asahan Regency assumes that without the need for various marketing strategies, their products will still be in demand on the market. This is one of the factors that causes their products to be packaged in a simple and straightforward way. In fact, the packaging design of the product being marketed is the first thing consumers see and can influence their psychology in deciding to buy. The aim of the service is to assist the Mekar Sari Village MSME community in its efforts to increase its productivity by utilizing advances in information technology through print media, banners and branding on products in promotion and marketing.  
Co-Authors Alweni Khoiriyah Lubis Fitriana Siahaan H.M. Saleh Malawat Hilmiatus Sahla Irvan Muhammad Umar Maya Putra Rayhan Nouvalya Sri Yusni