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Journal : Media Bina Ilmiah

THE EFFECT OF SERVICE AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AT PD JAYA SENTOSA ABADI Aurelia Putri Indrawan; Muhammad Bintang Marthajaya; Prihartono Prihartono
Media Bina Ilmiah Vol. 17 No. 1: Agustus 2022
Publisher : LPSDI Bina Patria

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Abstract

The increasingly fierce business competition in the clothing sector forces business actors to maximize and utilize operational efficiency through service and product quality as best they can in order to survive in business competition and be able to create customer satisfaction. This study aims to determine the effect of service and product quality on customer satisfaction at PD Jaya Sentosa Abadi. The research method used is quantitative research and analysis technique using multiple linear regression. Explains that the effort in service (x1) and product quality (x2) which has a value of 0.127 and 0.186 can increase customer or consumer satisfaction by 0.669. Using the SPSS calculation shows a value of 0.00 <0.05, which means that service and product quality affect customer satisfaction. The results showed that service quality and product quality had a positive and significant effect on customer satisfaction at PD Jaya Sentosa Abadi.
PENGARUH PENGGUNAAN TEKNOLOGI STAR TELLER TERHADAP KUALITAS PELAYANAN DAN IMPLIKASI PADA KEPUASAN NASABAH PADA PT. BANK CENTRAL ASIA TBK, KCP MANGUNSARKORO CIANJUR Trifena Lumbantoruan; Prihartono Aksan Halim
Media Bina Ilmiah Vol. 18 No. 2: September 2023
Publisher : LPSDI Bina Patria

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Abstract

As the development of technology is getting more advanced, the competition in banking services are also getting higher. The purpose of this study is to find how important the Star Teller machine in improving banking quality service and the impact on customer's satisfaction of BCA as the biggest private bank in Indonesia which always develops its technology especially the Star Teller machine. This study is using quantitative method which makes all the data in a form of number and being analyzed by collecting, clarifying the real situation which become the background of the conclusion. According to the table above, it can be concluded that BCA KCP Mangunsarkoro Cianjur is dominated by customer with the age of 21 year old for 17,8%, followed by customer with the age range of 21-30 year old which has bigger percentage than other two kinds of customer. The last one is customer with the age over 30 year old for 8%. BCA starts to improve its services quality. One of them is developing a machine called Star Teller. This machine is created to simplify services for customers. Beside, this machine helps the bankers to improve the efficiency of bank services.