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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Dinasti International Journal of Education Management and Social Science
Umi Narimawati
Universitas Komputer Indonesia, Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Transportation Other

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PENGARUH PROMOSI, SOCIAL MEDIA MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN YANG MENINGKATKAN PELANGGAN PADA TIKET.COM Prihartono Prihartono; Umi Narimawati; Denok sunarsi
Jurnal Manajemen Industri dan Logistik Vol 4, No 1 (2020): page 84 - 95
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v4i1.1291

Abstract

This study aims to determine the effect of promotion, social media marketing, and brand image on purchasing decisions which have an impact on increasing customers at Ticket.Com. In this study using a type of quantitative research with a survey approach with the method used is purposive sampling, with a sample of 96 Ticket.Com customers. The data analysis technique of this research uses PLS software version 3.0 (Partial Least Square) which is a variant-based structural equation model that can simultaneously test the measurement model as well as test the structural model with the research results obtained that Promotion has a positive and significant effect on Purchase Decision with a relationship value of 32.1% (0.321 x 100%). Statistical t value 4.495 > t table 1, 666 and P-value 0.000 <0.05, Social Media Marketing has a positive and significant effect on Purchase Decisions with a relationship value of 67.4% (0.674 x 100%). The t statistic value is 9.474 > t table 1.666 and the P-value is 0.000 <0.05, Brand Image has no effect on Purchase Decision with a relationship value of 4.3% (0.043 x 100%). The t statistic value is 1.033 < t table 1.666 and the P-value is 0.302 > 0.05. Promotion has a positive and significant effect on increasing customers with a relationship value of 48.0% (0.480 x 100%). The t statistic value is 5.082 > t table 1.666 and the P-value is 0.000 <0.05, social media marketing has a positive and significant effect on increasing customers with a relationship value of 35.4% (0.354 x 100%). Statistical t value 3.062 > t table 1.666 and P-value 0.002 <0.05, Brand Image has no effect on Customer Improvement with a relationship value of 1.6% (0.016 x 100%). The value of the t statistic is 0.416 < t table 1.666 and the P-value is 0.677 > 0.05, and the Purchase Decision has no effect on Customer Enhancement with a relationship value.
The Influence Of Tourism Attraction, Facilities And Digital Promotion On The Interest In Visiting Pagar Alam City Tourism Village Ahmad Feriyansyah; M. Yani Syafei; Umi Narimawati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5988

Abstract

Tourism is an asset owned by a region to increase income and the economy of the community. To maximize the existing potential, it requires a strategy that can increase the interest of tourists visiting Pagar Alma. The attractiveness of tourist villages must be developed, so as to attract consumers to visit. Pagar Alam City has a natural tourism village and cultural tourism in South Sumatra, so it is necessary to conduct an analysis to determine the influence of tourist attraction, facilities and promotion on interest in visiting the tourist village of Pagar Alam city. This research data uses simple random sampling with instruments given to 100 tourists, consisting of local, archipelago, and foreign tourists visiting Pagar Alam City. Variable Attraction (average X1 : 0.803) and Facility variables (average X2 : 0.833) and Digital Promotion (X3 : 0.915) with the Partial Least Squeres method.
Revolutionizing HR Management: The Impact of Digital Transformation on Organizational Success and Business Sustainability Hendro Iwan Pradipto; Umi Narimawati; M. Yani Syafei
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4209

Abstract

Digital transformation in human resource (HR) management has become critical to improving organizational performance and commercial sustainability. The purpose of this research is to evaluate the success of applying the Darwin Box application in human resource management at PT Bukit Muria Jaya, as well as its effects on organizational effectiveness and business sustainability. Furthermore, this study investigates disparities in views of digitalization efficacy across work roles and highlights barriers in digital transformation implementation. The study takes a quantitative approach, including survey methodologies and statistical analysis. A Likert-scale questionnaire was used to collect data from 1,241 employees, which were then evaluated with Pearson correlation tests and linear regression. The study found that using Darwin Box had a considerable impact on organizational performance, with a correlation value of r = 0.72 (p < 0.01) and a 51.8% contribution (R² = 0.518, p < 0.01). HR digitization also improves corporate sustainability, with operational efficiency being the most important aspect (39.7%). This study is unique in that it employs a thorough quantitative methodology to empirically examine the effects of HR digitization on organizational efficiency and business sustainability. These findings emphasize that HR digitization is more than just a technology breakthrough; it is a basic strategy for increasing business competitiveness. Key recommendations include improving training, upgrading technology infrastructure, and performing frequent reviews to maximize the benefits of digital transformation
The Impact of Social Media Marketing and Shopee Live Streaming on Millennial Women's Impulse Buying Dhani Aprilianti; Umi Narimawati; M. Yani Syafei
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4381

Abstract

The increasing development of digitalization in marketing is further driving the use of Social Media Marketing and Live Streaming as key strategies in enhancing impulse buying. This research aims to analyze the influence of these two variables on consumers' impulsive purchasing decisions. Employing a quantitative method, this study involved 110 female millennial respondents in Bogor City. Data were collected through questionnaires and analyzed using multiple linear regression tests. The research results indicate that Social Media Marketing has a positive and significant influence on impulse buying (t-statistic = 2.426; p = 0.017). This suggests that attractive and interactive marketing strategies on social media can encourage spontaneous purchasing decisions. Furthermore, Live Streaming was also proven to contribute significantly to increasing impulse buying (t-statistic = 2.283; p = 0.024). The trustworthiness dimension emerged as the dominant factor in the effectiveness of live streaming, where the higher the level of consumer trust in the seller, the greater the likelihood of them making impulsive purchases. The simultaneous test results (F-test) show that the combination of Social Media Marketing and Live Streaming together significantly influences impulse buying (F-statistic = 10.794; p = 0.000). However, the R-Square value of 0.157 indicates that these two variables only explain 15.7% of the variability in impulse buying, while the remaining 84.3% is influenced by other factors such as discounts, product quality, and consumer psychological aspects. These findings provide implications for business actors to optimize digital marketing strategies to increase impulsive purchases. Future research is expected to explore additional factors and expand the respondent scope to gain a deeper understanding of consumer behavior.
Co-Authors Ahmad Feriyansyah Denok Sunarsi Dhani Aprilianti Hendro Iwan Pradipto K. Prihartono A.H. M. Yani Syafei