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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Umi Narimawati
Universitas Komputer Indonesia, Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Industrial & Manufacturing Engineering Transportation Other

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PENGARUH PROMOSI, SOCIAL MEDIA MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN YANG MENINGKATKAN PELANGGAN PADA TIKET.COM Prihartono Prihartono; Umi Narimawati; Denok sunarsi
Jurnal Manajemen Industri dan Logistik Vol 4, No 1 (2020): page 84 - 95
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v4i1.1291

Abstract

This study aims to determine the effect of promotion, social media marketing, and brand image on purchasing decisions which have an impact on increasing customers at Ticket.Com. In this study using a type of quantitative research with a survey approach with the method used is purposive sampling, with a sample of 96 Ticket.Com customers. The data analysis technique of this research uses PLS software version 3.0 (Partial Least Square) which is a variant-based structural equation model that can simultaneously test the measurement model as well as test the structural model with the research results obtained that Promotion has a positive and significant effect on Purchase Decision with a relationship value of 32.1% (0.321 x 100%). Statistical t value 4.495 > t table 1, 666 and P-value 0.000 <0.05, Social Media Marketing has a positive and significant effect on Purchase Decisions with a relationship value of 67.4% (0.674 x 100%). The t statistic value is 9.474 > t table 1.666 and the P-value is 0.000 <0.05, Brand Image has no effect on Purchase Decision with a relationship value of 4.3% (0.043 x 100%). The t statistic value is 1.033 < t table 1.666 and the P-value is 0.302 > 0.05. Promotion has a positive and significant effect on increasing customers with a relationship value of 48.0% (0.480 x 100%). The t statistic value is 5.082 > t table 1.666 and the P-value is 0.000 <0.05, social media marketing has a positive and significant effect on increasing customers with a relationship value of 35.4% (0.354 x 100%). Statistical t value 3.062 > t table 1.666 and P-value 0.002 <0.05, Brand Image has no effect on Customer Improvement with a relationship value of 1.6% (0.016 x 100%). The value of the t statistic is 0.416 < t table 1.666 and the P-value is 0.677 > 0.05, and the Purchase Decision has no effect on Customer Enhancement with a relationship value.
The Influence Of Tourism Attraction, Facilities And Digital Promotion On The Interest In Visiting Pagar Alam City Tourism Village Ahmad Feriyansyah; M. Yani Syafei; Umi Narimawati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5988

Abstract

Tourism is an asset owned by a region to increase income and the economy of the community. To maximize the existing potential, it requires a strategy that can increase the interest of tourists visiting Pagar Alma. The attractiveness of tourist villages must be developed, so as to attract consumers to visit. Pagar Alam City has a natural tourism village and cultural tourism in South Sumatra, so it is necessary to conduct an analysis to determine the influence of tourist attraction, facilities and promotion on interest in visiting the tourist village of Pagar Alam city. This research data uses simple random sampling with instruments given to 100 tourists, consisting of local, archipelago, and foreign tourists visiting Pagar Alam City. Variable Attraction (average X1 : 0.803) and Facility variables (average X2 : 0.833) and Digital Promotion (X3 : 0.915) with the Partial Least Squeres method.
Co-Authors Ahmad Feriyansyah Denok Sunarsi K. Prihartono A.H. M. Yani Syafei