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All Journal Jurnal Komodifikasi Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik
Ramsiah Tasruddin
UIN Alauddin Makassar
Religion Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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MARKETING COMMUNICATION PT BODDIA JAYA DALAM MENGGAET FUNDING LUAR NEGERI Ramsiah Tasruddin; Usti Arung Sari
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 5 No 1 (2019)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v5i1.10505

Abstract

This study aims to understand PT.Boddia Jaya's marketing communication model in attracting foreign parties. In addition, it is also to find out the obstacles experienced by PT.Boddia Jaya's company when communicating with foreign parties. The source of research data is the marketing division, Quality Control, and Front Desk of PT.Boddia Jaya. Data collection techniques namely observation and interviews. The results of research conducted at PT. Boddia Jaya can be concluded that there are three marketing communication strategies for foreign parties, namely Advertising, Advertising (by email) and Packaging (packaging). The strategy carried out by this company has been around since it first exported abroad. Even so, the three strategies that were carried out in establishing cooperation between PT.Boddia Jaya with foreign parties also experienced obstacles in communication. This is due to cultural and linguistic differences and also the great distances that make marketing communication between the two parties ever hampered. To overcome these obstacles, both parties learn each other's language and culture.
PROSES KOLABORASI ANTAR PEMERINTAH, SWASTA, DAN MASYARAKAT DALAM IMPLEMENTASI KEBIJAKAN PEMERINTAH DAERAH Ramsiah Tasruddin
Jurnal Komodifikasi Vol 2 No 1 (2015)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

Paradigma New Public Service (NPS) sebagai kajian ilmu administrasi publik modern saat ini, menempatkan isu kinerja pelayanan organisasi publik sebagai isu utama yang menarik untuk dijadikan diskursus. Pergeseran paradigma dari New Public Management (NPM) yang orientasinya kepada kepuasan pelanggan kepada  paradigma New Public Service (NPS) yang lebih menekankan pada aspek kualitas pelayanan publik dengan mengutamakan hasil akhir (outcome) yang berguna bagi masyarakat, kualitas dan nilai,  produk dan keterikatan terhadap norma.Relevansi teoritiknya adalah bahwa administrator publik modern harus mampu berperan aktif membangun paham kolektif tentang kepentingan publik. Tujuannya bukan untuk menemukan solusi yang cepat atas dasar pilihan seseorang, akan tetapi untuk membangun kreasi lahirnya kepentingan dan tanggung jawab bersama.
TREN PERIKLANAN DI MEDIA SOSIAL Ramsiah Tasruddin
Jurnal Komodifikasi Vol 5 No 1 (2017)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

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Abstract

In the ultimate moment, advertising scope as more as growth dynamically even more so important to be marketed through internet facility by online on a lot of social media. Advertising marketing by online willy nilly is urgent’s needs for information society, especially for business player such as investor or advertising producer. The dynamic growing of online advertising has made advertising marketing as more as competitive in the social media market too. One of that’s to apply the content marketing of the advertising products such as ultimate advertising marketing strategy.
Co-Authors Usti Arung Sari