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All Journal Jurnal Ilmiah Mahasiswa Manajemen Smart Medical Journal
OLIVIA GUNAWAN
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Decision Sciences, Operations Research & Management Health Professions Medicine & Pharmacology Public Health

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PENGARUH VISUAL MERCHANDISING DAN SALES PROMOTION TERHADAP IMPULSE BUYING BEHAVIOUR YANG DI MEDIASI IMPULSE BUYING TENDENCY PADA “ETUDE HOUSE” GRAND CITY MALL DI SURABAYA GUNAWAN, OLIVIA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.899 KB) | DOI: 10.33508/jumma.v2i2.395

Abstract

This study aims to prove the effect of visual merchandising and sales promotion on impulse buying behavior and impulse buying tendency as mediator variable on Etude House Grand City Mall Surabaya. The sample used is the consumers who live in Surabaya, female age 17-25 years, who knows the South Korean-made cosmetics, and consumers who ever buy cosmetic products in Etude House Grand City Mall Surabaya. The analysis technique used is Stuctural Equation Modeling (SEM), which will make it easier to see the effect of visual merchandising and sales promotion on impulse buying behavior in mediating the impulse buying tendency at Etude House Grand City Mall Surabaya. The results showed that the Visual Merchandising positive effect on Impulse Buying Tendency. Sales promotion has positive influence on Impulse Buying Tendency. Impulse Buying Tendency have positive effect on Impulse Buying Behavior, as well as Visual Merchandising and Sales Promotion indirect effect on Impulse Buying Behavior and Impulse Buying Tendency act as a mediator variable.
The Effect of Butterfly Pea Extract on Blood Glucose Levels in White Rats with Metabolic Syndrome Model Gunawan, Olivia; Andri Putranto, R. Prihandjojo; Subandono, Jarot; Ika Budiastuti, Veronika
Smart Medical Journal Vol 6, No 1 (2023): April
Publisher : Faculty of Medicine Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13057/smj.v6i1.67934

Abstract

Introduction: Metabolic syndrome is an accumulation of several disorders, one of which is hyperglycemia. Clitoria ternatea is a plant that contains lots of flavonoids and is known to reduce blood glucose levels in metabolic syndrome. This study aimed to determine the effect of butterfly pea extract (Clitoria ternatea) on blood glucose levels in white rats with metabolic syndrome models.Methods: This research is an experimental study using animal models with pre and post-test control group design method. The number of samples was 30 male white rats which were divided into 5 groups: group 1–negative control group; group 2–positive control group; group 3, group 4, and group 5 were the metabolic syndrome group which was given Clitoria ternatea extract with doses of 100, 200, and 400 mg/kgBW, respectively for 28 days. Measurement of blood glucose levels for all groups was carried out on the 36th day as the pre-test and the 64th day as the post-test. Blood glucose levels were obtained through retroorbital venous blood which was analyzed with the Easy Touch blood glucose stick meter. One-way ANOVA was used to analyze data, followed by post-hoc LSD test, and paired T-test.Results: The average post-test random blood glucose levels decreased by 135.16 mg/dl, 163.18 mg/dl, and 168.35 mg/dl. There was a significant difference (p<0.05) between the pre-test and post-test blood glucose levels along with the average blood glucose level amongst groups.Conclusion: Butterfly pea (Clitoria ternatea) could decrease blood glucose levels and cause further decrease with higher doses.
Co-Authors Andri Putranto, R. Prihandjojo Ika Budiastuti, Veronika Jarot Subandono