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Julita
Fakultas Pariwisata Universitas Pancasila
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Pengaruh Bauran Pemasaran terhadap Pemilihan Destinasi Taman Wisata Mekarsari Rini Fransiska; Julita
Journal of Tourism Destination and Attraction Vol 1 No 1 (2013): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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The number of tourists to Bogor has been increasing in recent years. Competition among tourists’ destinations within the region cannot be avoided. To face the great competition, tourism destination requires a good marketing mix to attract tourists. This study, conducted in Taman Wisata Mekarsari, aims to investigate the impact of marketing mix on destination choice by travelers to Mekarsari. Researchers used the 7P's of marketing mix as the independent variable (pull factors) consisting product, price, place, promotion, people, process and physical evidence and 2 push factors, i.e. socio-demography and motivation. The dependent variable is the destination choice by tourists to visit Mekarsari. By using convenience sampling technique, 100 respondents were sampled in this study. Multiple regression analysis was performed to determine whether the marketing mix components influence the destination choice. The results show that the marketing mix component simultaneously affects the destination choice to Mekarsari. Product, process, physical evidence and promotion have a significant influence on the destination choice, while the remaining price, place and people do not have a significant influence. Among the socio-demographic factors only gender and occupation have discriminant function on the destination choice, whereas for the motivational factors only education motivation show discriminant function on the destination choice Taman Wisata Mekarsari. This study recommends the management of Taman Wisata Mekarsari to optimize products, promotion, process and physical evidence in an effort to increase the number of visits.
Peranan Museum Indonesia sebagai Atraksi Wisata Melalui Pendekatan Total Nilai Ekonomi Julita
Journal of Tourism Destination and Attraction Vol 2 No 1 (2014): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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This study aims to examine the role of Museum of Indonesia as tourists’ attraction by assessing its total economic value. The total economic value is measured by accumulating the use value and the non - use value based on the willingness to pay (WTP) of the visitors. In this study, the travel cost method was applied to assess the role of the Museum of Indonesia as a tourist attraction to assess the cost of travel, willingness to pay, motivation and perception of visitors. The results of this study indicate that the use value of the Museum of Indonesia using the travel cost method is Rp 4,627,210,056. While the value of the willingness to pay for the Museum of Indonesia is Rp 5,281,600,000 over the satisfaction of the Museum of Indonesia, and Rp 11,914,307,220, if tourists are prohibited from visiting the Museum of Indonesia. The total economic value of Museum of Indonesia is Rp 9,908,810,056 representing the accumulated use value and non-use value. The results suggest that the Museum of Indonesia has both existence value and bequest value as evidenced by the total economic value and from the high level of satisfaction felt by visitors to the Museum of Indonesia. Using a set of Likert-scale questions, perceptions and satisfactions have resulted in an average of 3,99 score for overall satisfactions. This research concludes that the Museum of Indonesia has a significant role as a tourist attraction considering the travel cost method figure, the willingness to pay, the total economic value, and the tourist perceptions in favoring the museum.
Co-Authors Rini Fransiska