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All Journal MANAJEMEN DEWANTARA FIRM: Journal of Management Studies
Stivenes Tjin Siam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PERSEPSI DAN HARAPAN KONSUMEN TERHADAP MAL SURYA BANTEN (STUDI KASUS PADA RENCANA RENOVASI DAN PERUBAHAN KONSEP MAL) Stivenes Tjin Siam; Genoveva Genoveva
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.108 KB) | DOI: 10.33021/firm.v1i1.44

Abstract

Banten Surya mall has been established since 2006 with the specific tenants, especially for supply the factory around Banten. Although it has been established 9 years ago, tenants who rent a shop in the mall is still relatively small at only 10%, because of this condition, the mall owner wants to renovate and simultaneously changing the concept of the mall to better suit the needs of the people in the surrounding area of the mall. Based on the questionnaire distributed to 200 respondents and contained 150 valid questionnaires, the satisfaction of respondents to the mall was low and not in accordance with the expectations of respondents, so after visiting the mall, the respondent did not come back because they do not meet their expectations. Respondents expect that the mall can provide their needs, such as foods, daily product, cloths, and others.  By knowing the perceptions and expectations of respondents and at the same time knowing the competitors malls around Banten today, Banten Surya mall management is expected to be able to renovate and change the concept of the mall.
PERAN KEPERCAYAAN PELANGGAN MEMEDIASI KAPABILITAS WEBSITE DAN HARGA KOMPETITIF TERHADAP KEPUTUSAN MEMBELI KULINER DI PLATFORM ONLINE Tyadi, Yosua Chin; Stivenes Tjin Siam
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20801

Abstract

Tujuan penelitian ini adalah untuk menganalisis peran mediasi kepercayaan pelanggan dalam hubungan antara kapabilitas situs web dan harga kompetitif terhadap keputusan pembelian kuliner daring di Pontianak. Penelitian ini diharapkan dapat berkontribusi bagi pelaku bisnis kuliner dalam meningkatkan daya saing digital melalui pembangunan kepercayaan pelanggan. Penelitian ini menggunakan metode eksplanatori kuantitatif menggunakan Structural Equation Modeling (SEM) dengan perangkat lunak AMOS. Data dikumpulkan dari 138 pengguna media sosial yang aktif berbelanja makanan daring di enam kecamatan di Pontianak. Variabel penelitian meliputi kapabilitas situs web, harga kompetitif, kepercayaan pelanggan, dan keputusan pembelian. Uji Sobel digunakan untuk menilai peran kepercayaan pelanggan sebagai variabel mediasi. Hasil penelitian menunjukkan bahwa kapabilitas situs web dan harga kompetitif secara signifikan memengaruhi kepercayaan pelanggan, sementara kepercayaan itu sendiri sangat memengaruhi keputusan pembelian. Kapabilitas situs web memiliki dampak langsung terhadap keputusan pembelian, sementara harga kompetitif tidak menunjukkan pengaruh langsung yang signifikan. Namun, kepercayaan pelanggan memediasi pengaruh kapabilitas situs web dan harga kompetitif terhadap keputusan pembelian, yang menunjukkan bahwa kepercayaan merupakan faktor kunci yang menjembatani kualitas layanan digital dan perilaku konsumen.
Co-Authors Genoveva, Genoveva Tyadi, Yosua Chin