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All Journal MetaKom : Jurnal Kajian Komunikasi Jurnal Scientia Jurnal Mutakallimin : Jurnal Ilmu Komunikasi
Femi Oktaviani
Universitas Adhirajasa Reswara Sanjaya
Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences

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TINGKAT KECEMASAN REMAJA MENGENAI PEMBERITAAN COVID-19 DI MEDIA SOSIAL Ade Viratama; Femi Oktaviani
Metakom Vol 5 No 2 (2021): 10th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v5i2.198

Abstract

The amount of news about Covid 19, without any filtering of information can cause various reactions that appear simultaneously, for example, such as feelings of anxiety, especially those that occur to teenagers, because teenagers can be said to be an age that is still unstable in dealing with unexpected conditions. Therefore, this study aims to determine the perception and level of anxiety that occurs to teenagers regarding news about Covid-19. The method in this research is using qualitative research methods with phenomenological studies. The subjects of this study were students of SMK PGRI Bungbulang Kab. Garut who had experienced anxiety disorders due to the news during the covid-19 pandemic. The results of this study indicate that the formation of anxiety symptoms actually starts from a small fear that continues to gradually become larger because it is influenced by the high intensity of social media use, and information that is not filtered so that they experience symptoms that lead to excessive anxiety that occurs. and experienced in the mass pandemic of students at SMK PGRI Bungbulang Kab. arrowroot.
COMMUNITY RELATION DALAM MENJAGA CITRA POSITIF RADIO Vera Febrianti; Femi Oktaviani
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 3, No 2 (2020)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v3i2.3688

Abstract

Dalam sebuah perusahaan aktivitas community relations adalah hal yang wajib dilakukan karena dapat memengaruhi eksistensi dan citra sebuah perusahaan. Pelaksaan kegiatannya berbeda - beda sesuai dengan yang direncanakan oleh perusahaan, dalam hal ini peran public relations dalam menghubungkan komunikasi antara publik eksternal dengan perusahaan untuk membangun sebuah citra yang baik dan menentukan kelangsungan hidup perusahaan sangat diperlukan. Penelitian ini mengkaji aktivitas community relations yang dilaksanakan perusahaan media yaitu radio Dahlia Bandung. Pelaksanaan aktivitas ini sebagai wujud kepedulian dan tanggung jawab, serta kepekaan perusahaan terhadap lingkungaan sosial dan komunitas sekitar. Public Relations radio Dahlia memiliki tugas mengembangkan, merawat dan menjaga citra corporate sebagai radio No 1 di kota Bandung serta peka terhadap kegiatan kreatif berbagai kegiatan komunikasi, sosial, budaya dan lingkungan. Dalam penelitian ini peneliti menggunakan metode deskriptif kualitatif dengan teori relationship management. Peneliti juga melakukan teknik pengumpulan data dengan wawancara, dimana peneliti melakukan tanya jawab sepihak yang dilakukan secara sistematis dan berlandaskan kepada tujuan penelitian. Radio Dahlia mengimplementasikan community relation dengan melaksanakan beberapa kegiatan yang dilaksanakan setiap tahunnya. Radio Dahlia dan komunitas masyarakat sekitar memiliki rasa saling ketergantungan satu sama lain untuk selalu menjalin hubungan yang baik dan untuk menjaga citra positif perusahaan. Kata Kunci: Community relations;Citra positif;Radio.
The role of shoope's live streaming feature as digital marketing for online shop Kalukalu.id Harun Hamnoer; Femi Oktaviani
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i01.2210

Abstract

Digital marketing also makes it easier for business people to monitor and provide all the needs and desires of potential consumers, and on the other hand potential consumers can search for and obtain product information just by browsing cyberspace, thus making the search process easier (Dedi, Rahmi, & Shandy, 2018). Of course, this existence cannot be avoided due to the rapid development of technology, especially in this era. Shopee LIVE is a feature that allows you to create live streaming sessions and promote shops & products directly to buyers. In the context of the research explained previously, the researcher focused his research on the role of the Shopee Live Streaming Feature as Digital Marketing for the Kalukalu.Id Online Shop, the role of the live streaming feature in Shopee E-Commerce as a form of new adaptation of marketing communications during the pandemic for the Kalukalu.id brand) . As a medium for disseminating information and education, distribution media and media that influences audiences by segmenting permanent and potential consumers of Kalukalu.id. The aim of this research is how to process information from kalukalu.id to consumers, the selection of features in live streaming chosen by kalukalu.id, and the role of live features in maintaining the flow of communication on Instagram social media as a medium for buying and selling transactions.
Co-Authors Ade Viratama Harun Hamnoer Vera Febrianti