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Habiburahman Habiburahman
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Pengaruh Pengetahuan Investasi, Risiko, dan Motivasi Mahasiswa/i Terhadap Minat Berinvestasi Pada Aplikasi Bibit : (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Bandar Lampung) Habiburahman Habiburahman; Widya Puja Kesuma
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1863

Abstract

This study is intended to see how knowledge of investment, risk, and motivation impact on student investment interests at 2019 industry-city university economics and business students, 2020, and 2021 in Bibit applications. The kind of study used was quantitative with sample retrieval using survey data to provide a sample of 35 respondents. Data analysis techniques use description and linear regression analysis and testing of research instruments using validity and religious tests. Research shows that there is no knowledge of investment in the students' investment interest in seed applications, no risk influence on the student investment interest in seed applications, and there is a motivating influence on the student investment interest in Bibit apps.
Pengaruh Media Sosial dan Gaya Hidup Terhadap Perilaku Konsumtif Generasi Z Pada Pembelian Sneakers: (Studi Kasus Pada Mahasiswa Universitas Bandar Lampung) Try Oustin; Habiburahman Habiburahman
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1872

Abstract

This study aims to determine the effect of social media and lifestyle on the consumptive behavior of the Z generation in purchasing sneakers. This type of research uses qualitative research by distributing questionnaires to students at Bandar lampung university with total of 52 respondents.the results of this study indicate the social media influences consumptive behavior. Generation Z in purchasing sneakers while lifestyle variables have no effect on the consumptive behavior of generation Z in purchasing sneakers.