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Sangri Al Hadi
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Library & Information Science

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Strategi Promosi di Perpustakaan Balai Bahasa Provinsi Sumatera Barat Hadi, Sangri Al; Marlini, Marlini
Ilmu Informasi Perpustakaan dan Kearsipan Vol 2, No 1 (2013): Seri E
Publisher : Program Studi Informasi, Perpustakaan, dan Kearsipan , Jurusan Bahasa dan Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (763.453 KB) | DOI: 10.24036/2348-0934

Abstract

His paper aims to obtain a description of: (1) promotion strategies in Library  Balai Bahasa West Sumatra province, (2) constraint promotion in the Library Balai Bahasa of West Sumatra Province. Data were collected by means of observation and interviews with librarians at the Library Balai Bahasa ​​of West Sumatra Province. Analyzing data descriptively. Based on analysis of the discussion can be concluded that: Library Balai Bahasa of West Sumatera province in carrying out the promotion strategies have not been going well still have constraints, such strategies are: promotion expenditure strategy, the promotion mix strategies, strategy selection of promotional mix media, and ad copy strategies. Keywords: promotion strategy; constraints promotion
Co-Authors Marlini Marlini