Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Dekave : Jurnal Desain Komunikasi Visual
SUCI WULANDARI, Dr. Syafwandi, M.Sn., San Ahdi, S.Sn., M.Ds.
Unknown Affiliation
Arts Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
BRANDING USAHA DAPOER RENDANG RIRY SUCI WULANDARI, Dr. Syafwandi, M.Sn., San Ahdi, S.Sn., M.Ds.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 2 (2018): Seri C
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.418 KB) | DOI: 10.24036/dekave.v8i2.101892

Abstract

This final project aims to maximize branding program, to raise product brand awareness and product brand image, and to make teenagers feel royal for traditional food. Branding Usaha Dapoer Rendang Riry have role to maximize, introduce, and, convince that this product is not only for old people but also young people. Branding use some visual communication design principles and elements. Data analysis method used is SWOT analysis to find the solution from the problem faced. Creative program used is AIDCA because it is appropriate the people habit and culture nowadays which is alongside and can not be separated with internet. Designing process start with data collection, interview, and observation toward Dapoer Rendang Riry products. Main media used for this branding is Brand Guide Line, and the supporting media are packaging, poster, x-banner, shirt, shopping bag, sticker, stationery set, appron, instagram, facebook.Keyword : Branding, traditional food, minangkabau
Co-Authors