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All Journal MEDIA PETERNAKAN - Journal of Animal Science and Technology Sodality: Jurnal Sosiologi Pedesaan HUMANIKA
. Hadiyanto
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Agriculture, Biological Sciences & Forestry Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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REPRESENTASI KOLONISASI TERHADAP MASYARAKAT KULIT HITAM AFRIKA DALAM NOVEL THINGS FALL APART KARYA CHINUA ACHEBE Hadiyanto, .
HUMANIKA Vol 19, No 1: JUNI 2014
Publisher : Faculty of Humanities, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.787 KB) | DOI: 10.14710/humanika.19.1.20-34

Abstract

Abstract This article discusses white-skinned race colonization and its impacts on African black-skinned race tribal society and culture in African Anglophone novel Things Fall Apart written by Chinua Achebe. The approach used in this research is post-colonial approach by using post-colonial theory to analyze phenomena as well as the implication of the colonizer and the colonized relationship. The result of this research indicates that the coming of white-skinned race colonialists in African Ibo tribe community with their colonization and cultural imperialism is implemented with varied strategies. Those strategies are proven effectively in strengthening white-skinned race’s colonial hegemony in Africa. The white-skinned race colonialists’ imperialism results in horizontal conflict and cultural-social disintegration in African native society; between the pro-colonial and the anti-colonial. Anti-colonial resistence is shown by most African native society to fight against colonial government arrogance and to resist white-skinned race imperialism in Africa. Keywords: African black-skinned race traditional culture, white-skinned race colonization, horizontal conflict, social-cultural disintegration
Perilaku dan Motif Menonton Televisi pada Peternak di Dua Tipologi Desa di Kabupaten Bogor . Hadiyanto
Media Peternakan Vol. 27 No. 1 (2004): Media Peternakan
Publisher : Faculty of Animal Science, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (42.064 KB)

Abstract

The objective of this study was to identify television programme preference and viewing motives, and comparing viewing motives between urban and rural farmers. Survey was conducted in four villages (2 urban villages and 2 rural villages) in Bogor District involving 160 farmers as respondents. Television viewing habit and motives were the main data to be collected by using quistionnare and self reporting technique. The study showed there was no difference in television viewing habit and programme preferences between urban farmers and rural farmers, except in time spent. The programme were: movie, news, and quiz. Primary motives in television viewing were entertainment and to seek information, either as news source or knowledge. Nevertheless, the difference in television viewing motive between urban and rural farmers was not significant. Key words: farmers, motive, rural village, urban village, viewing habit
Desain Pendekatan Komunikasi Partisipatif dalam Pemberdayaan Peternak Domba Rakyat . Hadiyanto
Media Peternakan Vol. 32 No. 2 (2009): Media Peternakan
Publisher : Faculty of Animal Science, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.24 KB)

Abstract

This article explores the result of preliminary study conducted in two years (2006-2007) for designing participatory communication approach for small farmers’ empowerment. For that purpose basic data and information, such as; (a) level of knowledge, attitude and practices, (b) communication behavior and mass media accessibility, (c) focal problem and another potential resources have been collected. Data and information were gathered by survey method and participation action research. Meanwhile, participatory communication approach was designed by participatory communication strategy design (PCSD). Study indicated that good knowledge was not always followed by positive attitude toward daily management practices. From this point and based on validating focal problem, the existing of small famers group, and farmer’s communication behavior, participatory communication approach was developed. Small group communication forum supplemented with little printed media (leaflet) are still suited for increasing farmers’ knowledge, especially for unrecognized ones. The printed media should be the combination between pictures with simple texts (not more than four lines). Rationale (cause-effect model) for message treatment with informational, argumentation, and motivational message’s format is suggested. Key words: communication approach, empowerment, participatory, small farmer
Komunikasi Pembangunan dan Pemberdayaan : Kasus pada Peternakan Rakyat Hadiyanto, .
Sodality: Jurnal Sosiologi Pedesaan Vol. 1 No. 3 (2007): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.08 KB) | DOI: 10.22500/sodality.v1i3.5901

Abstract

Tulisan ini berusaha mengkaji pendekatan-pendekatan program pemberdayaan peternak rakyat di Indonesia selama ini ditinjau dari perspektif Komunikasi Pembangunan serta mengkaji peluang dan tatangan yang mungkin dihadapi dalam penerapan pendekatan yang disebut dengan istilah Komunikasi Pembangunan Partisipatif dalam pemberdayaan peternak rakyat. Hasil kajian ini menunjukkan bahwa pemberdayaan peternak rakyat melalui pendekatan teknis dan terpadu yang pernah diterapkan, dari perspektif Komunikasi Pembangunan, masih dilakukan secara sentralistis dan merupakan proses yang bersifat top-down. Hal ini terlihat dalam penerapannya melalui pendekatan penyuluhan yang berakar pada model difusi-inovasi dan model program paket. Pendekatan ini cenderung lebih berorientasi pada produksi daripada pemberdayaan peternak, sehingga komunikasi hanya dipandang sebagai pendukung atau pelengkap dalam pelaksanaan program. Pendekatan ini juga mengakibatkan partisipasi peternak yang semu, keberlanjutannya kurang terjamin, kesenjangan yang semakin melebar, dan ketergantungan. Salah satu solusi alternatif di masa depan adalah mengintegrasikan pendekatan komunikasi pembangunan yang lebih partisipatif dengan pendekatan agribisnis berbasis komunitas dalam rangka pemberdayaan peternak rakyat di pedesaan. Meskipun demikian penerapan pendekatan ini dimungkinkan masih menghadapi beberapa kendala, antara lain belum populernya konsep, strategi dan pendekatan komunikasi pembangunan partisipatif dan dampak yang dihasilkannya baru dapat dirasakan dalam jangka waktu yang lebih lama.
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