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All Journal Dekave : Jurnal Desain Komunikasi Visual
FAJRA DHANY, Dr. M. Nasrul Kamal, M.Sn., Riri Trinanda, S.Pd., M.Sn.
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Arts Humanities

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PERANCANGAN CORPORATE IDENTITY SWEET VILLY FAJRA DHANY, Dr. M. Nasrul Kamal, M.Sn., Riri Trinanda, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 1 (2018): Seri C
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1413.694 KB) | DOI: 10.24036/dekave.v8i1.100633

Abstract

Sweet Villy is a trademark created by The young entrepreneur named Ovilly Angnesia located at St. Tomat 21 Tangah Jua, Bukittinggi. Sweet Villy not Have corporate identity as a logo in the form of corporate identity.  The logo is the first thing to remember by the consumer of a product as well as a distinctive identity with  competitor in similar fields. Sweet Villy want to introduce products to consumers more broadly, but yes not yet have a corporate identity to distinguish it from competitors which is an obstacle if you want to introduce  the product to the consumer.The research method that I use is the qualitative method, while in the data analysis the authors use  analytical methods 5W + 1H (what, where, who, why, when, how). The design of the logo Sweet Villy  primarily as an initial identity trademark applied into the manual book. The main media used in the design of this logo is a media Sweet Villy manual book. Then the supporting media such as aprons, x-banners, posters,  stickers, pins, open closed sign, business cards, t-shirts, packaging, Instagram feed.Keywords: Logo, Sweet Villy, Identity.
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