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Rahmatika Ananda
Universitas Negeri Padang
Languange, Linguistic, Communication & Media

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The Language Function in the Discourse Produced by Traditional Medicine Sellers Rahmatika Ananda; Hamzah Hamzah
English Language and Literature Vol 8, No 3 (2019)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v8i3.105456

Abstract

AbstractThe purpose of this research is to investigate the language function from the discourse produced by traditional medicine sellers. The method used in this research is descriptive method. The data of this research were obtained from the discourse produced by five medicine sellers in different area. The data were analyzed by using Geoffery Leech (1974) theory. The finding divided into three types, they were informative, directive, and phatic function. In informative function also found four type of informative, they were giving opinion, advice, making announcement, and admonish. In directive function was found two types, they were command and request. Last was phatic function. Most of conversations had similar types of language function. However, findings showed that there were some types of language function were not found in each section of conversation produced by traditional medicine sellers. The language functions used by traditional medicine sellers were in line with the purpose of marketing, they were to inform, persuade, and remind the costumer about the product that sold. 
Co-Authors Hamzah Hamzah