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All Journal Jurnal Mahasiswa Fakultas Hukum Ihsanniat: Jurnal Pengabdian Kepada Masyarakat
M. Fahmi
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Religion Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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IMPLEMENTASI PASAL 4 PERATURAN DAERAH KABUPATEN JEMBER NO. 9 TAHUN 2016 TENTANG PERLINDUNGAN PASAR RAKYAT DAN PENATAAN PUSAT PERBELANJAAN SERTA TOKO SWALAYAN M. Fahmi
Kumpulan Jurnal Mahasiswa Fakultas Hukum Sarjana Ilmu Hukum, Juni 2021
Publisher : Kumpulan Jurnal Mahasiswa Fakultas Hukum

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Abstract

M. Fahmi, Lutfi Effendi, Agus Yulianto Fakultas Hukum Universitas Brawijayae-mail: fahsyar.khapon@gmail.com ABSTRAK Penelitian ini bertujuan untuk mengetahui Implementasi Peraturan Daerah Kabupaten Jember No.9 Tahun 2016)” penelitian yang dilakukan di pasar ikan puger memiliki permasalahn terkait implementasi oleh pemerintahan daerah yang tidak dilaksanakan terkait pengelolahan dan pengawasan di pasar ikan puger Adapun jenis penelitian yang digunakan penulis adalah jenis penelitian yuridis empiris dengan metode penelitian yuridis sosiologis yang dilakukan dengan cara penelitian langsung untuk memperoleh data mengenai Implementasi Peraturan Daerah Kabupaten Jember No.9 Tahun 2016 Tentang Perlindungan Pasar Rakyat dan Penataan Pusat Perbelanjaan serta Toko Swalayan (Studi di Pasar Ikan Puger Kabupaten Jember)”. Metode pengambilan data dilakukan dengan cara studi di lapangan dengan melakukan wawancara kepada pedagang pasar ikan puger. Analisis data yang digunakan oleh penulis menggunakan metode Deskriptif Kualitatif yakni merupakan uraian dalam bentuk kalimat yang teratur, runtut,logis dan efektif. Berdasarkan hasil penelitian ini maka dapat diketahui bahwa terdapat beberapa faktor Implementasi Peraturan Daerah Kabupaten Jember No.9 Tahun 2016 Tentang Perlindungan Pasar Rakyat dan Penataan Pusat Perbelanjaan serta Toko Swalayan (Studi di Pasar Ikan Puger Kabupaten Jember)”Kata Kunci: Implementasi, pasar ikan puger, pemerintah daerah jember ABSTRACT This study was conducted in Puger fish market to investigate the issue of the implementation of Local Regulation Number 9 of 2016 of Jember Regency. With a juridical-normative method and socio-juridical approach, this research involved direct observation. The research data were obtained from interviews with vendors at the market and were analysed based on a qualitative-descriptive method that elaborated on the research content structurally, coherently, and effectively. The research reveals that several factors affected the implementation of Local Regulation of the Regency of Jember Number 9 of 2016 concerning Protection of Traditional Market and Management of Shopping Centres and Department Stores. Keywords: implementation, fish market Puger, local government of Jember
Empowerment of Micro, Small and Medium Enterprises in Increasing Sales Turnover Through the Ramadhan Market in Brodot Village, Bandarkedungmulyo District Dimyati, Yayat; Ilyas Nurul Azzam; Sutrisno; M. Fahmi; Rima Anjani
Ihsanniat: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2025): Ihsanniat
Publisher : LP3M STAI At-Tahdzib Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61181/ihsanniat.v1i2.509

Abstract

This community service aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Brodot Village to increase sales turnover through optimizing the Ramadhan Market activities. MSMEs are an important sector in the local economy that has great potential but often faces various challenges, such as limited market access, minimal product innovation, and lack of effective marketing strategies. This activity was carried out by a team from STAI At-Tahdzib in collaboration with the Brodot Village government. The activity methods include field observation, training, direct assistance, and ongoing evaluation. Initial observations showed that the majority of MSMEs did not have adequate understanding of digital marketing and attractive product packaging. In the training, participants were given materials about promotional techniques, the use of social media, simple financial management, and product branding. The Ramadhan Market was used as a direct practice medium to sell their products openly to the public. MSMEs were facilitated with tents, promotional banners, and social media as promotional tools. The results of the activity showed a significant increase in sales turnover, especially for snack and pastry products. In addition to financial improvements, this activity also increased the knowledge and confidence of business actors in developing their products. Participants began to actively utilize online platforms such as WhatsApp, Instagram, and Facebook for promotion. Several MSMEs began to package products with more attractive labels and designs. This activity also encouraged collaboration between business actors and created a stronger local business network. During the activity, community enthusiasm was very high. The Ramadan Market became a seasonal economic center that had a positive impact on the village economy. Students involved also gained practical experience in the community empowerment process based on devotion.
Co-Authors Dimyati, Yayat Ilyas Nurul Azzam Rima Anjani SUTRISNO