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Journal : Abdimas Universal

Pelatihan Digital Marketing Berbasis Instagram Di CV Kurnia Barokah Jepara Nur Aeni Widiastuti; Achmad Zainudin; Dhabitha Laviana Filza; Ahmad Putra Prayoga; Ahmad Muzakki
Abdimas Universal Vol. 4 No. 1 (2022): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v4i1.155

Abstract

Success in a business, both small and large, is supported in terms of the selection of marketing media. Therefore, determining the selection of marketing media as a supporter of business success needs to be considered by looking at environmental conditions and the times. Seeing the times, the business world is currently competing in the digital industry, one of which is digital marketing. Digital marketing is an effort that aims to promote a product or service using media that depends on digital transmission. Such as media promotion in CV.Kurnia Barokah. The gift of Barokah is still conventional, that is, only by word of mouth so that the results of marketing have not yet received optimal results. Innovation in the use of effective promotional media can provide optimal results as expected, such as the use of Instagram-based digital marketing. To overcome this problem by holding digital marketing training at CV. Karunia Barokah. The output of this activity is an increase in partner knowledge about Instagram-based digital marketing.
Peningkatan Kualitas Produk Melalui Penerapan Teknologi Ruang Oven di Industri Jasa Finishing Mebel Achmad Zainudin; Nur Aeni Widiastuti
Abdimas Universal Vol. 6 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v6i1.333

Abstract

Sukosono Village is located in Kedung District, Jepara Regency. There areĀ  9 Furniture Finishing Services businesses. To purchase furniture products, buyers can buy ready-made products or products that have not been finished or what is usually called raw. To purchase raw products, buyers must go to a finishing service to process the final product to make it better. HD Furniture is a business group engaged in finishing services in Sukosono village which the team will make a partner in this service. Production per day can produce 5-6 products. For marketing areas in Jepara and Palembang. The problems that exist for Partners are: (1) Orders are increasing but the equipment they have for the production process has low capacity, (2) at the spraying stage (coating) there are still problems with humidity resulting in finishing defects (condensation, white spots on the surface layer of the product) , (3) Layout and Quality Control are still minimal. The solution offered is socialization and assistance in making oven room technology for post-finishing, workshops on finishing techniques, workshops on layout and quality control. The output of this activity is that production capacity and quality product has been increased by 100%, and Human Resource skills have increased by 100%.