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All Journal Journal of Management and Business Innovations
Agung Hudaya
University Mercu Buana, Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of The Impact of Financial Literacy and Financial Behavior on Millennials' Investment Decisions Fathihani Fathihani; Riska Rosdiana; Agung Hudaya
Journal of Management and Business Innovations Volume: 03, Number: 02, 2021
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.391 KB) | DOI: 10.30829/jombi.v3i02.9915

Abstract

The pattern of consumer behavior in today's society has shifted especially financial background. This study examines the impact of financial literacy and financial behavior on investment decisions with qualitative methods and uses a descriptive, comprehensive way of static analysis. Questionnaire techniques obtained the primary data on 100 respondents, millennials aged 18-39. The data is analyzed using Multiple Linear Regression Analysis with SmartPLS. All data Instruments will be tested using validation and reliability testing. The results show that financial literacy and financial behavior significantly positively impacted millennial investment decisions. Millennials need to increase confidence in understanding financial literacy and financial behavior in determining investment decisions.Keywords: Financial behavior, financial literacy, investment decisions
Co-Authors Fathihani, Fathihani Riska Rosdiana