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STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO Windo Chandra Siahaan; Yan Hendra; Armansyah Matondang
PERSPEKTIF Vol 6, No 1 (2017): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i1.2539

Background of this research by sales information smartphone OPPO Year 2017. According to IDC (International Data Corporation) with counterpoint.com, smartphone OPPO was ranked as the second smartphone best-selling in Indonesia, a phenomenon that a major reason researchers. The purpose of this study to determine how the marketing communication strategy PT. INDONESIA OPPO in improving the smartphone OPPO image, and the contributing factorsimage smartphone OPPO is not significantly increased. Researchers used Promotion Mix theory is supported by Diffusion of Innovations. The method I use in this research is descriptive qualitative. Researchers chose Trainer smartphone OPPO as a key informant, and supported by five additional informants to strengthen the validity of a study. The results of the present study, researchers found that the tagline "Selfie Expert and Leader", After Sales, Training Personality, comparison with smartphones otheras well as a "Selfi" with friends, managed to change the negative image into a positive image.

Strategi Downward Communication Pimpinan dalam Meningkatkan Efektivitas Kerja Karyawan di PT. Pelabuhan Indonesia I Hefa Yolanda; Yan Hendra; Armansyah Matondang
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 2, No 1 (2020): JIPIKOM April
Publisher : Universitas Medan Area

According to the observations by researchers that communication from business leaders to their subordinates still shows the boundary between leaders and subordinates. This phenomenon is the reason in this study. Information received by employees received in advance by a senior assistant manager of business development, The information received by employees is also not intact, because in this field of business development if there is a message to be delivered by the leader then the first person receiving the message is a senior assistant manager. The purpose of this study is to find out how the leadership’s downward communication strategy in improving employee work effectiveness at PT. Pelabuhan Indonesia I (PERSERO), as well as any factors that become obstacles to the downward communication strategy of business development leaders. This study used situational theory on this reaserch. The researcher selected the business manager’s senior manager as a key informant, and five additional informants to strengthen the validity of a study. The results of this research process, the researchers found that with the instruction of task, openness, trust, information, feedback carried out by business leaders to their employees had been well implemented.

Persepsi Masyarakat Tentang Kinerja Kantor Search and Rescue Medan dalam Pencarian Orang Hilang di Gunung Sibayak Hisar Turnip; Yan Hendra; Armansyah Matondang
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 2, No 1 (2020): JIPIKOM April
Publisher : Universitas Medan Area

This research tries to examine how the perception of society that is formed on local community which located at SAR Medan operation conducted search operation of missing person in Sibayak Mountain. The theory used in this research is the theory of perception, Society and Performance. The method used in this research is qualitative method in the form of descriptive study. Data analysis that researchers use is data analysis made by Miles and Huberman. Research subjects in this study involving 3 local people who are in the area they were selected using sampling snowball techniques treated through interviews. Based on the research results obtained conclusion stating that the public perception about the performance of SAR Medan was not good or tend to negative,

Opini Publik tentang Destinasi Pariwisata Danau Toba sebagai Global Geopark Kaldera UNESCO melalui Website Kompas.Com Muhammad Yusuf Fahrizal; Yan Hendra; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 2, No 1 (2020): JIPIKOM April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v2i1.177

This research is motivated by the existence of public opinion about the issue of discourse of Lake Toba tourism destination as a global Toba Caldera Geopark by UNESCO which was pioneered by the Central and Regional Government through the website kompas.com. the problem in this study is how Student / Student opinion about the issue of discourse of Lake Toba tourism destinations as a global UNESCO Geopark Caldera. The research objective was to find out public opinion about Danau Toba tourism as a global UNESCO Geopark Caldera. To obtain this data used descriptive quantitative research method with analysis of respondents' distribution tables. The research technique was carried out by distributing questionnaire to 60 respondents who were active students of USU's Communication Department. The results of the study that public opinion is combined with the research conceptual framework, namely the AIDDA theory consists of attention, interest, desire, decision, action to produce public opinion on the issue of Lake Toba tourism destination discourse as global UNESCO Geopark Caldera.

STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO Windo Chandra Siahaan; Yan Hendra; Armansyah Matondang
PERSPEKTIF Vol. 6 No. 1 (2017): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i1.2539

Background of this research by sales information smartphone OPPO Year 2017. According to IDC (International Data Corporation) with counterpoint.com, smartphone OPPO was ranked as the second smartphone best-selling in Indonesia, a phenomenon that a major reason researchers. The purpose of this study to determine how the marketing communication strategy PT. INDONESIA OPPO in improving the smartphone OPPO image, and the contributing factorsimage smartphone OPPO is not significantly increased. Researchers used Promotion Mix theory is supported by Diffusion of Innovations. The method I use in this research is descriptive qualitative. Researchers chose Trainer smartphone OPPO as a key informant, and supported by five additional informants to strengthen the validity of a study. The results of the present study, researchers found that the tagline "Selfie Expert and Leader", After Sales, Training Personality, comparison with smartphones otheras well as a "Selfi" with friends, managed to change the negative image into a positive image.

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