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Yulfirah Yusuf
Universitas Hasanuddin
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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PERILAKU KONSUMEN PADA PEMBELIAN BERAS DI KOTA MAKASSAR (Cunsomer Behavior on Purchasing Rice in Makassar City) Yulfirah Yusuf; A. Amrullah; A. Nixia Tenriawaru
Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2018): Juni 2018
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (603.327 KB) | DOI: 10.20956/jsep.v14i2.3695

Abstract

One of the variables that cause differences in consumer behavior of rice is income. The purpose of this study is to identify the level of consumer income, rice attributes selected by consumers, and analyze the relationship between the level of consumer income with rice attributes. This research was conducted in Makassar City which is in traditional market of Pa'baeng-baeng and modern market of Lotte Mart. The object of research is the direct consumers who come shopping in the market Pa'baeng-baeng and Lotte Mart consists of 30 respondents respectively. The method of analysis is done by descriptive and Chi Square. The results show that the quality, packing, and price attributes are related to the income level. While the physical attributes of rice are not related to income levels.
Co-Authors A. Amrullah A. Nixia Tenriawaru