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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Pencerah Publik
Harlina Kurniaty
Sekolah Tinggi Ilmu Ekonomi Dahani Dahanai Buntok
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Kualitas Layanan Akademik Terhadap Citra Lembaga Di Sekolah Tinggi Ilmu Ekonomi Dahani Dahanai Buntok Harlina Kurniaty
Pencerah Publik Vol 4 No 1 (2017): Pencerah Publik
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pencerah.v4i1.993

Abstract

This study is aimed at finding out whether there is an influence between academic services and the image of the Institute in the College of Economics Dahani Dahanai Buntok partially and simultaneously and which variables most influence the image of the institution For this study the authors used a theory according to Parasuraman, Zeithmal, and Berry (1988) about the five dimensions of service namely aspects of direct evidence, aspects of reliability, aspects of responsiveness, aspects of assurance and aspects of empathy. For the measurement of the research instrument the author uses a Likert scale, while for the analysis of the data this study uses a validity and reliability test, a classic assumption test, a multiple linear regression test, a t test and an F test, using SPSS version 17.0. The results of this study indicate that based on a simple linear regression test the value obtained for the Image (Y) is 9,688, variables X1,0,026, X20,017, X3-0,101, X40,351, X50,118, it can be seen that for the value of X1 ¬ X2X4 and the positive coefficient X5 means that there is a good influence between the variable with the image of the institution, while the negative coefficient X3 variable means that the X3 variable value decreases the institution's image will decrease in the eyes of students. So it can be seen that the most influential variable increasing the image of the institution is the Assurance (X4) variable and the variable that must be immediately addressed by the management of the STIE DD is the Responsiveness variable (X3) because if it is not immediately responded it will further reduce the institution's image.
Pemanfaatan Media Sosial sebagai Sarana Promosi Aneka Produk yang Dihasilkan UMKM di Desa Muara Talang: Utilization of Social Media as a Means of Promotion of Various Products Produced by MSMEs in Muara Talang Village Harlina Kurniaty; Lisawanto Lisawanto; Muhammad Emil Salim Nugraha
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 3 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i3.4691

Abstract

The government always supports various uses of digital-based technology, which aims to increase the productivity of MSMEs. This social media aims to disseminate messages online about how user activities consume products from the micro, small and medium enterprises (MSMEs) sector. MSME actors have changed their marketing orientation due to the pandemic, and many have turned to electronic commerce (e-commerce) to increase sales. Based on initial observations, MSMEs in Muara Talang village are still using conservative methods in marketing their products to answer the partner problems above and skills training is provided for them. MSMEs in Muara Talang Village, South Barito Regency, about how to make and use social media as an effective and efficient means of selling/promoting products to increase the marketing of their products in the form of types of social media that are widely used to promote and sell MSMEs products.
Co-Authors Lisawanto Lisawanto Muhammad Emil Salim Nugraha