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Nadya Aryani Laksana Putri
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ANALISIS PERILAKU NASABAH PRIORITAS TERHADAP INVESTASI DEPOSITO (STUDI pada BANK TABUNGAN NEGARA KANTOR CABANG MALANG) Nadya Aryani Laksana Putri; Nurul Badriyah
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Asset management can be done in several sectors such as banking . The bank intermediary institutions between the excess funds to those who need funds offering deposit products as low-risk investment products . However, many factors that become the background of customers choose a bank to entrust the assets and deposits as a form of investment that is taken . Then the research conducted by interview and direct observation on customers prioriatas Bank BTN Branch Malang . It aims to find the factors that influence the behavior of customers priority in investing deposits. The results showed that convenience is one factor customers choose a bank , while the principle of trust , low-risk factors and special aspects affecting the rate of customer behavior in investing deposits. Keywords : Deposit, Bank, Trust
Co-Authors Nurul Badriyah