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All Journal J-MACC : Journal of Management and Accounting Bisman (Bisnis dan Manajemen): The Journal of Business and Management Planta Simbiosa : Jurnal Tanaman Pangan dan Hortikultura AgriHumanis: Journal of Agriculture and Human Resource Development Studies Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat
LINA BUDIARTI
Department Of Food Crop Cultivation, Lampung State Polytechnic, Bandar Lampung, Lampung 35144, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Bisman (Bisnis dan Manajemen): The Journal of Business and Management

 1 
Pengaruh Penampilan Keberagaman dalam Periklanan terhadap Minat Pembelian Lina Budiarti; Rena Feri Wijayanti
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2262

Abstract

This study aims to determine the effect of the appearance of racial diversity, body type, hair type, and skin color in advertisements on purchase intention. A total of 105 questionnaires were distributed to students in Malang City who were selected using convenience sampling technique. Hypothesis testing is done by using one sample t-test. The results showed that respondents did not have a good perception of diversity in advertising, in terms of race, body type, hair type, and skin color.
Pengaruh Emotional Value dan Social Value pada Minat Pembelian Online Rena Feri Wijayanti; Lina Budiarti
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 1 (2023): Februari 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v6i1.2368

Abstract

The development of consumer shopping patterns has shown a phenomenon where activities went through online. This study focuses on examining the behavior of consumers' interest in making purchases by looking at the influence of socio-physiological value aspects, namely social value ??, and emotional values. The process of collecting data by distributing questionnaires to the consumer in the Generation Z category is based on purposive sampling. Multiple Linear Regression was used to analyze the data. The result that online purchase intention has explained from the variables included in the emotional and social value has the contribution of 44.1%.
Co-Authors Abdul Waris Ariska Amalia Ayu Sulasari Destieka Ahyuni Destieka Ahyuni Dulbari, Dulbari Erlangga Andi Sukma Ika Kusumasasti Ita Rifiani Permatasari Jaenudin Kartahadimaja Joni Dwi Pribadi Kartika Indah Permanasari Khodijah Khodijah Kun Mustain Miranda Ferwita Sari Ni Siluh Putu Nuryanti Radhia Jatu Noviarsita Sakti Rena Feri Rena Feri Wijayanti Rizky Kurniawan Murtiyanto Shinta Maharani Trivena SITI HERLINDA Suwandi Suwandi Tatiana Kristianingsih Tri Yulistyawati Evelina