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All Journal Journal of Urban Society´s Arts JURNAL LENSA MUTIARA KOMUNIKASI Besaung : Jurnal Seni Desain dan Budaya Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Abdimas Serawai Jurnal Indonesia Sosial Teknologi Lentera: Multidisciplinary Studies Jurnal Bahasa Rupa Lentera: Multidisciplinary Studies Jurnal Bahasa Rupa
Martadireja, Sonde
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Bengkulu
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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Journal : Jurnal Bahasa Rupa

 1 
Redesain Identitas Visual Pantai Panjang sebagai Media Penjenamaan Pariwisata Pesisir di Kota Bengkulu Martadireja, Sonde
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1664

Abstract

Branding is defined as the process of strengthening a product through a brand. Although initialy closely related to economics, branding now extends to various fields and has become one of the key elements in modern communication. This research focuses on redesigning the visual identity of Pantai Panjang in the city of Bengkulu. The goal is unlock more coastal tourism potential of Pantai Panjang through well-planned graphic design, thereby facilitating visual communication to support branding. This research uses a qualitative method with a creative production approach. Data is obtained through observation, interviews, and documentation. The fishbone method is used to analyze the main issues, which is then followed by the SMART method to determine the appropriate redesign decisions. The redesign is based on visual elements and principles. The use of cultural narratives (surat ulu) in typography, natural icons of Bengkulu (rafflesia arnoldi flower), and coastal nature in illustrations are strengthened by the principles of balance, emphasis, and unity. The redesign result include a logo that can be implemented across various communication media. Consistent broadcasting, being up-to-date, and active participation of all related elements will be an effective communication strategy in this branding effort.
Co-Authors Albab, Nabila Ulul Alfarabi Ardani Ari Suseno Azzahra, Juliasri Dhanurseto Hadiprashada Dwi Aji Budiman Firmansyah, Mas Agus Hafizah, Evi Hutabarat, Preiz Paskah Irma Rahma Wati Maulidia, Yesa Muhardi, Reko Nabila Ulul Albab Ratna Sari Suseno, Ardani Ari Wahyu Widiastuti, Wahyu