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Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination Cathy Naftali; Adinoto Nursiana; Himawan Brahmantyo
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.4

Abstract

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek. Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor’s decision of visiting Aeon Mall. But there wasn’t a positive and significant effect of price, place, people, packaging and programing to the visitor’s decision of visiting Aeon Mall.
Ternate Government’s Efforts in Establishing Culture-based Tourism Destinations through Heritage City Nurlaili Nurlaili; Adinoto Nursiana; Henky Hermantoro
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.7

Abstract

Ternate, one of the oldest cities in Indonesia, has committed to establish a culture-based tourism through heritage city. This city needs to go through some approaches by conducting inventory of historical studies and mapping the existing historical assets. To achieve the goals above, the history of the city can provide distinctiveness on the theme of the city as heritage-based coastal and islands. This research aims to find out the efforts conducted by the local government to create the heritage city as part of culture-based tourism. The method used in this research is the mixed methods which combines qualitative and quantitative. The research is done by combining two forms of pre-existing research which emphasizes on the understanding of problems in social life based on reality on natural setting. The research has revealed some attempts from the local government to increase the value of assets heritage and also to restore the glory of Ternate in the future simultaneously. And these efforts, have gained full support from the local community
The Impact of Marketing Communication in Attracting Customer (Case Study at Fairmont Hotel Jakarta) Yuan Reza Maulana Natakusumah; Adinoto Nursiana; Chondro Suryono
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.8

Abstract

Fairmont Hotel Jakarta has the unstable occupancy from month to month, started from January to December 2016. The objective of this research is to know the impact of marketing communication in attracting customer at Fairmont Hotel Jakarta. This research used associative casual. Population are all the guests who stayed in Fairmont Hotel Jakarta in the year of 2016. The sampling technique is non-probability sampling, and used incidental sample. The number of sample in this research is 120 respondents. Data was collected by distributing questionnaires with Likert scale. The statements in the questionnaires were tested of their validity and reliability. The data was analysed by using SPSS 19.0. The study found that marketing communication that consisted of advertising, sales promotion, public relation, personal selling and direct marketing impacted to attract customers 22,9%.
Co-Authors Cathy Naftali Chondro Suryono Henky Hermantoro Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Nurlaili Nurlaili Yuan Reza Maulana Natakusumah