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All Journal SEGMEN Jurnal Manajemen dan Bisnis E-Journal of Tourism Jurnal Pariwisata Pesona Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Sains Sosio Humaniora Ensiklopedia of Journal Edutourism : Journal Of Tourism Reseach Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Travel, Hospitality and Events Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata Edumaspul: Jurnal Pendidikan

Himawan Brahmantyo - STP Trisakti Jakarta, Himawan

Sekolah Tinggi Pariwisata Trisakti

Author-ID : 646583

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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PEMBERDAYAAN PEREMPUAN MELALUI INDUSTRI RUMAHAN DAN HOMESTAY UNTUK MENDUKUNG PENGEMBANGAN DESA WISATA: STUDI KASUS DESA SAKERTA TIMUR, KUNINGAN, JAWA BARAT Tessina Liliani Nurtanio; Himawan Brahmantyo
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.5443

Tourism village has become more popular in the past recent years due to the transition of traveler’s interest from urban to rural tourism. Sakerta Timur is one of the villages that want to become the pioneer of tourism villages in Kuningan Regency. One of the main supporters of the tourism industry is human resources, including women. Traditional gender roles, assign women the main responsibilities for raising children and doing household work, but in Sakerta Timur, most of the women help the husband’s role in improving the household economy. The women have the ability to process local foodstuffs for sale since these local products have been able to contribute to village income. Home industry and homestay in Sakerta Timur are mostly managed by women which is half of the population. They are very potential to support the development of their village to become a rural destination through the home industry and homestay, but there is still a lack of support from the village government due to physical development priority. Using in-depth interviews, observation, and other supplemental evidence, this study was to analyze the potential and how to empower women in Sakerta Timur to support their village to become rural tourism destination through home industry and homestay, since these two industries are the key factors of tourism. The findings from this paper hopefully will help another potential tourism village how to develop their village to become a rural tourism destination through the food home industry and homestay which were managed by women.

Persepsi Masyarakat Setempat dan Pegawai Pemerintah Daerah terhadap Dampak Pembangunan Pariwisata: Studi kasus di Kawasan Kota Tua Himawan Brahmantyo - STP Trisakti Jakarta; Muhammad Baiquni; Chafid Fandeli; Tri Widodo - UGM Yogyakarta
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 8, No 1 (2017): Jurnal Khasanah Ilmu - Maret 2017
Publisher : Universitas Bina Sarana Informatika

Abstract -Tourism development impact on the economic, environmental and social stakeholders to be around tourism destinations. This study aims to examine how perceptions of stakeholders, namely the local community and local government employees on the impact of tourism development in the old city Jakarta area. The field survey was conducted by distributing questionnaires to local communities (kelurahan Pinangsia, Roa Malaka, Penjaringan) and local government employees in the old city Jakarta area. Descriptive statistics were used to measure the perceptions of the impact of differences in perception between the two stakeholders were analyzed using ANOVA and t-test. The results showed that both stakeholders have a positive perception of the impact of tourism development. Significant differences were found that local communities contribute to tourism judge primarily on the social aspects, while local government officials assess that tourism contributes to the environmental aspects are also social. Keywords: the impact of tourism development, perception, local communities, government officials RegionalAbstrak - Pembangunan pariwisata berdampak terhadap aspek ekonomi, lingkungan dan sosial para pemangku kepentingan yang berada di sekitar destinasi pariwisata. Penelitian ini bertujuan mengkaji bagaimana persepsi para pemangku kepentingan yaitu masyarakat setempat dan pegawai pemerintah Daerah tentang dampak pembangunan pariwisata di Kawasan Kota Tua Jakarta. Survei lapangan dilakukan dengan menyebarkan kuesioner kepada masyarakat setempat (kelurahan Pinangsia, Roa Malaka, Penjaringan) dan pegawai Pemda di Kawasan Kota Tua Jakarta. Statistik deskriptif digunakan untuk mengukur persepsi dampak, perbedaan persepsi antara kedua pemangku kepentingan dianalisis menggunakan ANOVA dan t-test. Hasil penelitian menunjukkan bahwa kedua pemangku kepentingan memiliki persepsi positif terhadap dampak pembangunan pariwisata. Perbedaan signifikan dijumpai bahwa masyarakat setempat menilai pariwisata berkontribusi terutama pada aspek sosial, sedangkan pegawai Pemda menilai bahwa pariwisata berkontribusi pada aspek lingkungan juga sosial.Kata kunci: dampak pembangunan pariwisata, persepsi, masyarakat setempat, pegawai pemerintah Daerah

Pemasaran Berbasis Media Sosial di Desa Sedari, Kecamatan Cibuaya, Kabupaten Karawang Pada Masa Pandemi Covid 19 Harry Lesmana; Leonardo De Channell; Myrza Rahmanita; Himawan Brahmantyo
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 3 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i3.7488

Pengelolaan desa wisata di Indonesia merupakan bagian dari program pengembangan pariwisata berkelanjutan. Dari banyaknya destinasi wisata dan desa wisata yang terdapat di Kabupaten Karawang, salah satunya adalah Desa Sedari. Pemasaran berbasis media sosial merupakan salah satu bagian penting dalam pemulihan dan pembentukan ulang destinasi pariwisata alam kreatif terutama di era industri 4.0 dan diperburuk dengan adanya pandemi COVID-19 yang membuat segalanya dilakukan secara daring. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dan data diperoleh melalui wawancara serta studi pustaka. Hasil penelitian ini menunjukkan bahwa Desa Sedari memiliki antusiasme yang besar dalam belajar mengenai pemasaran berbasis media sosial namun realisasinya masih belum maksimal.Kata kunci: Pemasaran, media sosial, desa wisata, pariwisata kreatif

Sengkulun as Betawi Traditional Cake Philosophy, Historical and Cultural Review Billy Tanius; Tiurma Sinaga; Himawan Brahmantyo
E-Journal of Tourism Volume 5 Number 1 (March 2018)
Publisher : Centre of Excellence in Tourism Udayana University

Betawi has a diversity of traditional food. One of the diversity of traditional foods of Betawi’s type of cake is Sengkulun cake. This rare cake is made from glutinous rice flour. Study was designed to recognize the Sengkulun cake from history, culture and philosophy as well as documenting the original way of making the cake which has begun to be forgotten. Descriptive qualitative approach was used to analyse data and information. Respondent were elders, i.e. Betawi cultural experts and Sengkulun cake makers. Experiment was conducted to obtain documentation in the form of photo and video which could make the cake more interesting to become Betawi ‘s snacks. Results show that the Sengkulun cake has existed for a long time but cannot be known with certainty the year of the creation of this cake. This cake began to be created because of the abundant availability of glutinous rice and also due to the influence of Chinese ethnic in the processing the snacks. The cake has a high position in ancient times because this cake can only be found in certain events such as Eid al-Fitr. From the Sengkulun's philosophy, it can be said that sticky texture of the Sengkulun cake has a symbol of respect each other. Keywords: philosophy, Sengkulun, traditional cake

Strategi Pengembangan Desa Wisata di Wilayah Exit Jalan Tol Serang-Panimbang Ari Ekoprianto; Myrza Rahmanita; Himawan Brahmantyo
Jurnal Sains Sosio Humaniora Vol. 5 No. 1 (2021): Volume 5, Nomor 1, Juni 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i1.14166

Pembangunan jalan tol dapat memacu pertumbuhan perekonomian di suatu tempat, salah satunya dengan jalan mempermudah akses bagi pariwisata yang merupakan salah satu syarat dari sebuah destinasi wisata. Jalan tol menuju Panimbang, dimana KEK Tanjung Lesung berada. Di sepanjang jalan tol desa wisata yang dekat letaknya dengan eksit tol yaitu desa wisata Sukaratu di Kecamatan Cikeusal. Penelitian ini bermaksud mengungkap potensi pariwisata dan strategi pengembangan yang dapat digunakan untuk membangun desa tersebut menjadi salah satu destinasi di sepanjang tol Jakarta-Panimbang. Metode yang digunakan adalah kualitatif deskriptif dengan pengambilan data melalui wawancara, observasi dan dokumentasi, serta studi literatur, dengan menggunakan sebanyak 8 (delapan) informan. Hasil penelitian menunjukkan bahwa Sukaratu memiliki potensi untuk berkembang diantaranya karena aksesibilitas, amenitas dan etraksi sudah tersedia. Sedangkan analisis SWOT menunjukkan bahwa terlepas dari unsur aksesibilitas, amenitas dan atraksi yang sudah ada, potensi yang ada belum digali secara maksimal dan untuk itu sumber daya manusia pengelola dan pelaku usaha masih harus ditingkatkan. Selain itu Sukaratu juga menghadapi ancaman persaingan dari desa wisata sejenis dan karenanya perlu melakukan diversifikasi dan inovasi agar produk pariwisata dan ekraf di dalamnya tetap memiliki kekhasan.

CAN WOM (WORD OF MOUTH) BEAT E-WOM (ELECTRONIC-WORD OF MOUTH) ON THE DECISION TO VISIT AMPERA 2 TAK RESTAURANT, BINTARO BRANCH? Nurbaeti Nurbaeti; Himawan Brahmantyo
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

This study aims to determine how much influence WOM and E-WOM have on the decision to visit Ampera 2 Tak Restaurant Bintaro Branch. This type of research is descriptive with a quantitative approach and multiple regression analysis methods. Data collection techniques by distributing questionnaires. The population in this study were all consumers who visited the Ampera 2 Tak Veteran Bintaro Restaurant. At the same time, the sample in this study amounted to 100 respondents. The sampling technique uses accidental sampling. The results show that E-WOM is far superior in influencing product sales than WOM because of the greater reach of E-WOM than WOM which connects many people without geographical boundaries so that it has power, also has many opportunities to exchange information via any internet site and social media for free. Suggestions for the Ampera 2 Tak Veteran Bintaro Restaurant to improve product and service quality so that consumers feel satisfied and make positive comments on social media.

INVENTARISASI FASILITAS WISATA DALAM MENDUKUNG PENGEMBANGAN DESTINASI WISATA SUNGAI JANIAH KANAGARIAN TABEK PANJANG DI KECAMATAN BASOKABUPATEN AGAM Hendri Azwar; Himawan Brahmantyo
Ensiklopedia of Journal Vol 1, No 3 (2019): Vol 1 No 3 Edisi 2 April 2019
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

This study aims to identify and analyze tourist facilities at the Sungai Janiah Tourism Destination, Baso Sub-district, Agam Regency. This research uses a qualitative approach with a SWOT analysis. Data collection techniques through interviews, observation, and documentation. Data were analyzed qualitatively, including reduction, presentation, and conclusion drawing. The results showed that the potential for developing tourist facilities in this tourist destination is the utilization of community houses and traditional houses as homestays. Developing restaurants by utilizing community land and existing buildings with investors' help, creating regional souvenirs, renovating souvenir sales places, improving public facilities such as toilets, seating, parking lots, and public areas, and improving their cleanliness. Finally, the collaboration of all elements in fostering managers and the community to realize comfortable tourist facilities for tourists.Keywords: Tourism Facilities; Tourism Destinations.

Analysis of The Effect of Push Factors and Pull Factors on Tourists’ Revisit Intention To Pahawang Island, Pesawaran District, Lampung Province Marmaiyatno; Himawan Brahmantyo; Sri Mariati
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.167

Tujuan: Penelitian ini bertujuan untuk menganalisis bagaimana motivasi tarik menarik serta pengaruhnya terhadap keinginan wisatawan untuk kembali ke Pulau Pahawang. Metode Penelitian : Penelitian menggunakan pendekatan kuantitatif, Populasi penelitian ini adalah wisatawan yang datang ke Pulau Pahawang periode tahun 2019 dengan sampel sebanyak 100 responden. Pengambilan sampel menggunakan teknik Incidental Sampling. Kuesioner diuji validasi dan reliabilitasnya, serta uji asumsi klasik untuk memenuhi persyaratan dengan menggunakan Regresi Linier sebagai alat analisis. Hasil dan Pembahasan : Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa motivasi baik faktor pendorong maupun faktor penarik berpengaruh signifikan dan positif terhadap minat berkunjung kembali. Implikasi: Memahami bagaimana faktor pendorong dan faktor penarik pada niat berkunjung kembali dapat memberikan masukan bagi dinas pariwisata dan Pengelola Destinasi Pariwisata khususnya di Pulau Pahawang, penelitian ini memiliki implikasi teoretis dan praktis . Kata kunci: Faktor Pendorong, Faktor Penarik, Revisit Intention, Pulau Pahawang .

ANALISIS PENGARUH CITRA DESTINASI TERHADAP MINAT KUNJUNGAN ULANG WISATAWAN MUDA KE THE LODGE MARIBAYA, BANDUNG Julita Julita; Derizal Derizal; Budy Suyanto; Arafah Willy; Rahmat Ingkadijaya; Himawan Brahmantyo; S. Pantja DJati
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 12, No 1 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v12i1.1400

AbstrakMeningkatnya kunjungan wisatawan merupakan salah satu tingkat keberhasilan suatu daerah/negara karena akan mampu meningkatkan pendapatan daerah/Negara. Wisatawan muda lebih banyak berkunjung ke suatu daerah dan diharapkan adanya kunjungan ulang ke objek wisata. Penelitian ini menganalisis pengaruh citra destinasi terhadap minat kunjungan ulang wisatawan muda ke The Lodge Maribaya. Citra destinasi dilihat dari dua aspek yaitu cognitive image dan affective image. Metode yang digunakan adalah pendekatan Partial Least Square (PLS) yang memanfaatkan PLS-SEM atau Structural Equation Modelling untuk mengukur dan menganalisis hubungan antar variabel. Dari 12 indikator yang digunakan diperoleh 60 responden minimal yang digunakan dan diambil 126 responden untuk mengurangi kesalahan terjadi. Teknik pengambilan sampel adalah teknik non-probability sampling dengan convenience sampling dengan kriteria wisatawan muda yang pernah berkunjung ke The Lodge Maribaya. Hasil menunjukkan bahwa sebesar 73,8% variabel citra destinasi signifikan mempengaruhi minat kunjungan ulang wisatawan muda ke The Lodge Maribaya. Cognitive image maupun affective image pada citra destinasi The Lodge Maribaya signifikan berpengaruh terhadap minat kunjungan ulang wisatawan muda yang ditandai dari nilai t-hitung lebih besar dari t tabel.Kata Kunci: citra destinasi, cognitive image, affective image, minat kunjungan ulang AbstractIncreasing tourist visits is one of the success rates of a region/country because it will be able to increase regional/country income. Young tourists visit an area more and it is hoped that there will be repeat visits to tourist objects. This study analyzes the effect of destination image on the interest of young tourists to revisit The Lodge Maribaya. Destination image is seen from two aspects, namely cognitive image and affective image. The method used is the Partial Least Square (PLS) approach which utilizes PLS-SEM or Structural Equation Modeling to measure and analyze the relationships between variables. The number of respondents is 126 respondents based on non-probability sampling technique with convenience sampling. The results show that 73.8% of the destination image variable significantly influences the interest of youth travelers to revisit The Lodge Maribaya. Cognitive image and affective image on the destination image of The Lodge Maribaya has a significant effect on the interest of young tourists to revisit as indicated by the t-count value which is greater than t table.Kata Kunci: citra destinasi, cognitive image, affective image, minat kunjungan ulang

Pengaruh Penerapan Experiential Marketing dan Perilaku Tamu Terhadap Minat Staycation Dimoderasi Oleh Persepsi Risiko Pada Masa Pandemi Covid-19 Natalia, Dessy; Brahmantyo, Himawan; Muhardiansyah, Doni
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v7i1.73561

Dampak fluktuasi tingkat hunian kamar hotel akibat pandemi Covid-19 mendorong industri perhotelan untuk mengadopsi konsep staycation sebagai alternatif. Penelitian ini mengevaluasi penerapan Experiential Marketing dan pengaruhnya terhadap Minat Staycation tamu, lalu untuk mengetahui bagaimana Perilaku Tamu berdasarkan keyakinannya dan pengaruhnya terhadap Minat Staycation serta untuk mengetahui apakah Persepsi Risiko dapat memoderasi hubungan-hubungan tersebut. Sebanyak 170 responden dipilih dengan metode non-probability sampling. Hasil analisis menggunakan metode Structural Equation Model-Partial Least Square (SEM-PLS) menunjukkan bahwa Experiential Marketing dan Perilaku Tamu berpengaruh positif signifikan terhadap Minat Staycation. Selanjutnya, Persepsi Risiko memoderasi hubungan tersebut, dengan dampak negatif pada Experiential Marketing dan Minat Staycation, tetapi positif pada hubungan Perilaku Terencana dan Minat Staycation. Keragaman Minat Staycation yang dijelaskan oleh faktor-faktor tersebut mencapai 60,1% dan masuk ke dalam kategori moderate. Penelitian ini memberikan saran bagi pengelola staycation dan untuk penelitian lanjutan di bidang ini

Co-Authors Adhi Trirachmadi Mumin Adinoto Nursiana ADINOTO NURSIANA, ADINOTO Angennisa Prima Meidina Arafah Willy Ari Ekoprianto Azwar, Hendri Billy Tanius Budy Suyanto Cathy Naftali Chafid Fandeli Chafid Fandeli Derizal Derizal Dessy Natalia Doni Muhardiansyah Eman Sukmana Eman Sukmana Gratia Wirata Laksmi Harry Lesmana Julita Julita Kaleb Yusuf Sinay Leonardo De Channell Marini Yunita Marmaiyatno Meidina, Angennisa Prima Muhammad Baiquni Myrza Rahmanita Naftali, Cathy Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Rahmat Ingkadijaya S. Pantja Djati Sinay, Kaleb Yusuf Sri Mariati Sri Mariati Sukmana, Eman Tauhid Hira Tessina Liliani Nurtanio Tiurma Sinaga Tri Widodo - UGM Yogyakarta Yunita, Marini

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