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PEMBERDAYAAN PEREMPUAN MELALUI INDUSTRI RUMAHAN DAN HOMESTAY UNTUK MENDUKUNG PENGEMBANGAN DESA WISATA: STUDI KASUS DESA SAKERTA TIMUR, KUNINGAN, JAWA BARAT Tessina Liliani Nurtanio; Himawan Brahmantyo
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.5443

Abstract

Tourism village has become more popular in the past recent years due to the transition of traveler’s interest from urban to rural tourism. Sakerta Timur is one of the villages that want to become the pioneer of tourism villages in Kuningan Regency. One of the main supporters of the tourism industry is human resources, including women. Traditional gender roles, assign women the main responsibilities for raising children and doing household work, but in Sakerta Timur, most of the women help the husband’s role in improving the household economy. The women have the ability to process local foodstuffs for sale since these local products have been able to contribute to village income. Home industry and homestay in Sakerta Timur are mostly managed by women which is half of the population. They are very potential to support the development of their village to become a rural destination through the home industry and homestay, but there is still a lack of support from the village government due to physical development priority. Using in-depth interviews, observation, and other supplemental evidence, this study was to analyze the potential and how to empower women in Sakerta Timur to support their village to become rural tourism destination through home industry and homestay, since these two industries are the key factors of tourism. The findings from this paper hopefully will help another potential tourism village how to develop their village to become a rural tourism destination through the food home industry and homestay which were managed by women.
Persepsi Masyarakat Setempat dan Pegawai Pemerintah Daerah terhadap Dampak Pembangunan Pariwisata: Studi kasus di Kawasan Kota Tua Himawan Brahmantyo - STP Trisakti Jakarta; Muhammad Baiquni; Chafid Fandeli; Tri Widodo - UGM Yogyakarta
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 8, No 1 (2017): Jurnal Khasanah Ilmu - Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.217 KB) | DOI: 10.31294/khi.v8i1.892

Abstract

Abstract -Tourism development impact on the economic, environmental and social stakeholders to be around tourism destinations.  This study aims to examine how perceptions of stakeholders, namely the local community and local government employees on the impact of tourism development in the old city Jakarta area. The field survey was conducted by distributing questionnaires to local communities (kelurahan Pinangsia, Roa Malaka, Penjaringan) and local government employees in the old city Jakarta area. Descriptive statistics were used to measure the perceptions of the impact of differences in perception between the two stakeholders were analyzed using ANOVA and t-test.  The results showed that both stakeholders have a positive perception of the impact of tourism development. Significant differences were found that local communities contribute to tourism judge primarily on the social aspects, while local government officials assess that tourism contributes to the environmental aspects are also social. Keywords: the impact of tourism development, perception, local communities, government officials RegionalAbstrak - Pembangunan pariwisata berdampak terhadap aspek ekonomi, lingkungan dan sosial para pemangku kepentingan yang berada di sekitar destinasi pariwisata. Penelitian ini bertujuan mengkaji bagaimana persepsi para pemangku kepentingan yaitu masyarakat setempat dan pegawai pemerintah Daerah tentang dampak pembangunan pariwisata di Kawasan Kota Tua Jakarta. Survei lapangan dilakukan dengan menyebarkan kuesioner kepada masyarakat setempat  (kelurahan Pinangsia, Roa Malaka, Penjaringan) dan pegawai Pemda di Kawasan Kota Tua Jakarta. Statistik deskriptif digunakan untuk mengukur persepsi dampak, perbedaan persepsi antara kedua pemangku kepentingan dianalisis menggunakan ANOVA dan t-test. Hasil penelitian menunjukkan bahwa kedua pemangku kepentingan memiliki persepsi positif terhadap dampak pembangunan pariwisata. Perbedaan signifikan dijumpai bahwa  masyarakat setempat menilai pariwisata berkontribusi terutama pada aspek sosial, sedangkan pegawai Pemda menilai bahwa pariwisata berkontribusi pada aspek lingkungan juga sosial.Kata kunci: dampak pembangunan pariwisata, persepsi, masyarakat setempat, pegawai pemerintah Daerah
Pemasaran Berbasis Media Sosial di Desa Sedari, Kecamatan Cibuaya, Kabupaten Karawang Pada Masa Pandemi Covid 19 Harry Lesmana; Leonardo De Channell; Myrza Rahmanita; Himawan Brahmantyo
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 3 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i3.7488

Abstract

Pengelolaan desa wisata di Indonesia merupakan bagian dari program pengembangan pariwisata berkelanjutan. Dari banyaknya destinasi wisata dan desa wisata yang terdapat di Kabupaten Karawang, salah satunya adalah Desa Sedari. Pemasaran berbasis media sosial merupakan salah satu bagian penting dalam pemulihan dan pembentukan ulang destinasi pariwisata alam kreatif terutama di era industri 4.0 dan diperburuk dengan adanya pandemi COVID-19 yang membuat segalanya dilakukan secara daring. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dan data diperoleh melalui wawancara serta studi pustaka. Hasil penelitian ini menunjukkan bahwa Desa Sedari memiliki antusiasme yang besar dalam belajar mengenai pemasaran berbasis media sosial namun realisasinya masih belum maksimal.Kata kunci: Pemasaran, media sosial, desa wisata, pariwisata kreatif
Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination Cathy Naftali; Adinoto Nursiana; Himawan Brahmantyo
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.4

Abstract

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek. Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor’s decision of visiting Aeon Mall. But there wasn’t a positive and significant effect of price, place, people, packaging and programing to the visitor’s decision of visiting Aeon Mall.
SWOT Analysis Nomadic Tourism as Millennial Friendly Natural Tourist Destination Development Strategy (Case Study: Glamping De Loano, Purworejo) Gratia Wirata Laksmi; Myrza Rahmanita; Himawan Brahmantyo; Nurbaeti Nurbaeti
Jurnal Penelitian Pariwisata Vol 5 No 2 (2021): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i2.123

Abstract

The purpose of this study is to analyze the alternative strategy of developing local tourism around Borobudur, one of the world’s heritage as the top choice of foreign and domestic tourists, that focused on developing a variety of alternative tourism infrastructures while preserving the environment that is a millennial-friendly destination that is called Nomadic Tourism in Glamping De Loano, Purworejo, Indonesia. The research took place between June-July 2020 in Glamping De Loano, Purworejo. The chosen methods including documentation, observation, and interviews with local government groups, visitors, and residents. Glamping De Loano is a new and fresh tourism sensation in Purworejo that can bring millennial tourists and new unique tourism experiences to the area. It is a new early-stage of destination because it has only been operated for less than a year but has many opportunities that can be cultivated and developed. However, most complaints coming from them are regarding narrow and dangerous road infrastructure towards the destination, supporting ecosystem readiness, and conformity of the biophilic material to the environment surrounding. Most interviewers suggest it would be better with improved road infrastructure construction and focus on providing a basic supporting ecosystem. Recommendations are made for developing the Glamping De Loano tourism better to improve the experience of tourists and visitors and to improve the resident’s quality of life. It is hoped that this research may prompt local authorities to take l residents’ perceptions and experiences into account by creating better management measures and regulations. Keywords: Nomadic Tourism, Destination Development Strategy, Glamping, Purworejo, Borobudur
The Influence of Community Participation, The Role of Village Government, Number of Tourist Visits, and Village Income on Community Welfare in Cibuntu and Citundun Tourism Villages Eman Sukmana; Himawan Brahmantyo; Adhi Trirachmadi Mumin
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.37

Abstract

This study aims to analyze the influence of community participation, the role of the village government, the original income from the tourism sector on the welfare of the community in Cibuntu and Citundun Tourism Villages. Data was taken from 100 respondents in each village and using simple random sampling technique. The results show that the village government and the number of tourist visits have a significant effect on the Cibuntu community, while community participation and village original income from the tourism sector have no significant effect. The results of the analysis in Citundun Village showed that the variables of community participation and the role of the village government had a significant effect on community welfare, while number of tourist visits and income from tourism sector did not influence Community welfare. The results of the analysis also showed that the influence of variables under study on community welfare was 21.6%, while the remaining 78.4% was influenced by other variables, not discussed in this study. while in Citundun it was 16.6%, and the remaining 83.4% was influenced by other factors not discussed in this study.
Sengkulun as Betawi Traditional Cake Philosophy, Historical and Cultural Review Billy Tanius; Tiurma Sinaga; Himawan Brahmantyo
E-Journal of Tourism Volume 5 Number 1 (March 2018)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1171.667 KB) | DOI: 10.24922/eot.v5i1.38456

Abstract

Betawi has a diversity of traditional food. One of the diversity of traditional foods of Betawi’s type of cake is Sengkulun cake. This rare cake is made from glutinous rice flour. Study was designed to recognize the Sengkulun cake from history, culture and philosophy as well as documenting the original way of making the cake which has begun to be forgotten. Descriptive qualitative approach was used to analyse data and information. Respondent were elders, i.e. Betawi cultural experts and Sengkulun cake makers. Experiment was conducted to obtain documentation in the form of photo and video which could make the cake more interesting to become Betawi ‘s snacks. Results show that the Sengkulun cake has existed for a long time but cannot be known with certainty the year of the creation of this cake. This cake began to be created because of the abundant availability of glutinous rice and also due to the influence of Chinese ethnic in the processing the snacks. The cake has a high position in ancient times because this cake can only be found in certain events such as Eid al-Fitr. From the Sengkulun's philosophy, it can be said that sticky texture of the Sengkulun cake has a symbol of respect each other. Keywords: philosophy, Sengkulun, traditional cake
Strategi Pengembangan Desa Wisata di Wilayah Exit Jalan Tol Serang-Panimbang Ari Ekoprianto; Myrza Rahmanita; Himawan Brahmantyo
Jurnal Sains Sosio Humaniora Vol. 5 No. 1 (2021): Volume 5, Nomor 1, Juni 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i1.14166

Abstract

Pembangunan jalan tol dapat memacu pertumbuhan perekonomian di suatu tempat, salah satunya dengan jalan mempermudah akses bagi pariwisata yang merupakan salah satu syarat dari sebuah destinasi wisata. Jalan tol menuju Panimbang, dimana KEK Tanjung Lesung berada. Di sepanjang jalan tol desa wisata yang dekat letaknya dengan eksit tol yaitu desa wisata Sukaratu di Kecamatan Cikeusal. Penelitian ini bermaksud mengungkap potensi pariwisata dan strategi pengembangan yang dapat digunakan untuk membangun desa tersebut menjadi salah satu destinasi di sepanjang tol Jakarta-Panimbang. Metode yang digunakan adalah kualitatif deskriptif dengan pengambilan data melalui wawancara, observasi dan dokumentasi, serta studi literatur, dengan menggunakan sebanyak 8 (delapan) informan. Hasil penelitian menunjukkan bahwa Sukaratu memiliki potensi untuk berkembang diantaranya karena aksesibilitas, amenitas dan etraksi sudah tersedia. Sedangkan analisis SWOT menunjukkan bahwa terlepas dari unsur aksesibilitas, amenitas dan atraksi yang sudah ada, potensi yang ada belum digali secara maksimal dan untuk itu sumber daya manusia pengelola dan pelaku usaha masih harus ditingkatkan. Selain itu Sukaratu juga menghadapi ancaman persaingan dari desa wisata sejenis dan karenanya perlu melakukan diversifikasi dan inovasi agar produk pariwisata dan ekraf di dalamnya tetap memiliki kekhasan.
THE EFFECT OF QUALITY OF SERVICE Angennisa Prima Meidina; Himawan Brahmantyo; Sri Mariati
Jurnal Penelitian Pariwisata Vol 6 No 2 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i2.161

Abstract

This study aims to analyze the effect of service quality and facilities on tourist satisfaction at Jatimalang Beach. This type of research uses a descriptive quantitative survey method. The data was processed by multiple regression analysis with the help of the SPSS program. The population of this research is tourists who have visited Jatimalang Beach with a sample of 100 respondents, sampling using an accidental sampling technique. The results showed that the quality of services and facilities partially had a positive and significant effect on tourist satisfaction. The service quality of a tourist attraction is considered good and satisfying if it can provide services that exceed tourist expectations; if the service provided is lower than tourist expectations, then the service quality is considered poor. Facilities to meet the travel needs of tourists appear as a whole that is interconnected and complement each other so that in a tour, all the components used cannot be separated. Jatimalang Beach, Purworejo tourism managers are expected to pay attention to tourist loyalty, for example, by providing criticism and suggestions for tourist objects so that they can quickly evaluate what tourists want. Keywords: Service Quality, Facilities, Tourist Satisfaction
Analisis Daya Dukung Pada Wisata Buntu Burake, Kabupaten Tana Toraja, Provinsi Sulawesi Selatan Kaleb Yusuf Sinay; Sri Mariati; Himawan Brahmantyo; Myrza Rahmanita
Jurnal Ilmiah Pariwisata Vol 27 No 3 (2022): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v27i3.1623

Abstract

The Buntu Burake Destination is artificial. In the Buntu Burake area, a statue of Jesus Christ was built with a statue height of 45 meters that resembles the Christ the Redeemer Statue in Rio de Janeiro, Brazil. This study aims to analyze the carrying capacity of tourism in the tourist attraction of Buntu Burake. To achieve this goal, the authors use descriptive qualitative methods, with observations, in-depth interviews with key persons and tourists, literacy as a data collection method, and analysis using indicators of sustainable tourism development. UNWTO guidelines. The results of this study indicate that of the 29 indicators on the physical-ecological aspect, 66% was achieved, the socio-demographic aspect reached 88.5%, and the economic-political aspect was 67%. Ecological and political economy has a fairly good category. The results of the analysis of the carrying capacity of the Buntu Burake tourist destination have a value of 74% with a good enough category for sustainability. For this reason, it is necessary to improve the quality of tourism infrastructure, manage resource capabilities, and manage the impact of use to make Buntu Burake a sustainable tourism destination. Keywords: Carrying Capacity of Tourism, Sustainable Tourism