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All Journal At-Tadbir : jurnal ilmiah manajemen Jurnal MEBIS (Manajemen dan Bisnis)
Tri Djoko Sulistyo
Sekolah Tinggi Pariwisata Trisakti
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PENGARUH PERAN KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAAN PELANGGAN DI KOPI PRAJA, BINTARO TANGERANG SELATAN Andhalia Liza Marie; Tri Djoko Sulistyo; Heny Ratnaningtyas; Mila Monita
Jurnal MEBIS (Manajemen dan Bisnis) Vol 6 No 2 (2021): Desember 2021
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v6i2.230

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh peran kualitas produk dan harga terhadap kepuasan pelanggan di Kopi Praja, Bintaro, Tangerang Selatan. Jenis penelitian ini adalah penelitian kualitatif yang dikuantitatifkan. Metode yang digunakan adalah metode analisis regresi berganda dengan bantuan software SPSS 25. Populasi dalam penelitian ini adalah konsumen Kopi Praja, Bintaro, Tangerang Selatan. Jumlah sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan metode purposive sampling dengan kriteria sebagai berikut: (1) konsumen sudah pernah datang dan mengkonsumsi produk di Kopi Praja, Bintaro, Tangerang minimal satu kali, (2) periode kedatangannya maximal dalam tiga bulan terakhir. Pengambilan data didapat dari penyebaran kuesioner dengan menggunakan google form. Hasil penelitian secara parsial menunjukkan bahwa kualitas produk dan harga berpengaruh signifikan terhadap kepuasan pelanggan. Pihak Kopi Praja diharapkan dapat mengoptimalkan dan meningkatkan kualitas produk dengan menambahkan produk-produk baru yang inovatif, agar konsumen merasa puas kebutuhannya terpenuhi dan pihak Kopi Praja dapat menetapkan pricing strategy yang kompetitif agar konsumen tetap merasa puas dengan harga yang ditawarkan dengan kualitas produk yang baik pula. Kata kunci: Kualitas Produk, Harga, Kepuasan Pelanggan
Factors Influencing Changes in Consumer Behavior in Choosing Coffee Outlets in Jakarta During the Covid-19 Pandemic Andhalia Liza Marie; Tri Djoko Sulistyo; Heny Ratnaningtyas
At-Tadbir : jurnal ilmiah manajemen Vol 6, No 2 (2022): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (701.123 KB) | DOI: 10.31602/atd.v6i2.6795

Abstract

This study aims to determine the perception of health risks, innovation capabilities, and coffee shop atmosphere on changes in consumer behavior during the Covid-19 pandemic. This study uses a descriptive quantitative approach. The number of samples is 100 respondents, and the sampling technique is purposive sampling—data collection techniques using online questionnaires. The research locations were in five coffee shops: Tak Kie Coffee, Sun Ho Coffee, Djie Coffee, Bakoel Koffie Coffee, and Gondangdia Luwak Coffee. The results showed that the perception of health risks and the atmosphere of the coffee shop had a significant positive effect on changes in consumer behavior. In contrast, innovation capability harms changes in consumer behavior. The dominant result is the atmosphere of the coffee shop, which has a t-count that is greater, 7.259, than the t-table of 1.960 and a significant value is 0.000. This is because coffee shops carry out health protocols such as distance restrictions, maintaining cleanliness, good air circulation, and the availability of outdoor facilities. Coffee shops should maintain health protocols, and visitors should be limited so that consumers can feel safe and comfortable. They should also be able to make coffee while traditionally not selling coffee online so that the aroma and taste are maintained properly and do not change from the original.
Co-Authors Andhalia Liza Marie Heny Ratnaningtyas Mila Monita