Article Per Year (5 Year)
p-Index From 2021 - 2026
0.983
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Ekonomi (JURKAMI) Maker: Jurnal Manajemen Journal of Economics, Business, and Government Challenges Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB)
Nuruni Ika Kusuma Wardhani
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Analysis of OCR’s Factor and Sales Promotion on E-commerce Nuruni Ika Kusuma Wardhani; Wilma Izaak; Muhammad Yohanes
Journal of Economics, Business, and Government Challenges Vol 3 No 2 (2020): Journal of Economics, Business, and Government Challenges
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v3i2.127

Abstract

Indonesia one of the country with the fastest e-commerce growth in 78% of the world, demanding an unavoidable tight e-commerce business competition, thus encouraging some e-commerce to increase promotion and assessment from customers to be more attractive. The convenience offered by e-commerce attracts consumers to move from offline shopping to online shopping. Many factors influence consumers to switch from offline to online shopping, one of it is online customer reviews and sales promotions. The purpose of this study was to determine the effect of online customer reviews and sales promotions on purchasing decisions at the Bukalapak marketplace. The sample of this study was 99 respondents who were measured using Partial Least Square (PLS) analysis. The results of this study indicate that online customer reviews and sales promotions have a positive and significant effect on buying decisions.
KETERTARIKAN KONSUMEN TERHADAP LEE MIN HO SEBAGAI BRAND AMBASSADOR DAN CITRA MEREK LAZADA TERHADAP KEPUTUSAN PEMBELIAN Ramadhanty Khansaputri Perdana; Nuruni Ika Kusuma Wardhani
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7, No 1 (2021): Volume 7 Nomor 1 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v0i0.278

Abstract

Saat ini Indonesia tengah dilanda Pandemi Covid-19 yang merupakan pandemi global sehingga mengharusan masyarakat untuk melakukan kegiatan sehari-hari di rumah dengan keadaan seperti ini menyebabkan tingkat penggunaan layanan digital khususnya e-commerce semakin meningkat. Peningkatan penggunaan e-commerce menyebabkan meningkatnya juga jumlah keputusan pembelian konsumen pada situs e-commerce. Tujuan dari terlaksananya penelitian ini ialah mengamati pengaruh yang ditimbulkan oleh brand ambassador dan citra merek terhadap keputusan pembelian di Lazada. Populasi pada penelitian ini adalah konsumen yang pernah berbelanja di e-commerce Lazada wilayah Surabaya. Penelitian ini menerapkan metode non probability sampling dalam mengambil sampel penelitian serta mengadopsi teknik accidental sampling. Terdapat 70 responden yang kemudian data yang berhasil dihimpun dari para responden dapat dianalisis dengan Partial Least Square (PLS). Penelitian ini memperoleh adanya sebuah pengaruh yang positif di dalam keputusan konsumen untuk membeli sebuah produk berdasarkan brand ambassador, brand ambassador–pun memberikan pengaruh yang positif terhadap citra merek, dan citra merek akan memengaruhi keputusan konsumen untuk membeli sebuah produk di e-commerce Lazada secara positif.Kata kunci: Lee Min Ho, ketertarikan konsumen, keputusan pembelian
Kepercayaan dalam Memediasi Keamanan dan Persepsi Resiko terhadap Minat Beli Konsumen Mellania Ariya Nitta; Nuruni Ika Kusuma Wardhani
Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i2.5046

Abstract

This study aims to determine the effect of trust as a mediating variable between security and perceived risk on consumer buying interest, and to determine the effect between security, perceived risk, and trust on consumer buying interest in Lazada consumers in Surabaya. This research method is quantitative. The sample in this study was 90 respondents using a non-probability sampling technique and the analytical tool used was SmartPLS 3.0. The results showed, a) that the path coefficient value of the security variable on trust was 0.512 and the p-value was 0.001, so the results of the study were positive and significant; b) the value of the path coefficient of the risk perception variable on trust is -0.029 and the p-value is 0.748, so the results of the study are negative and not significant; c) the value of the path coefficient of the trust variable on buying interest is 0.270 and the p-value is 0.109, so the results of the study are positive and not significant; d) the value of the path coefficient of the security variable on buying interest is 0.457 and the p-value is 0.001, so the results of the study are positive and significant; e) the value of the path coefficient of the risk perception variable on purchase intention is -0.179 and the p-value is 0.010, so the results of this study are negative and significant. In conclusion, of the 7 existing hypotheses, only 3 hypotheses have an influence including security affecting trust, security influencing purchase intention, and perceived risk influencing buying interest. While the other 4 hypotheses have no effect, namely risk perception has no effect on trust, trust has no effect on purchase intention, trust does not mediate the relationship between security and purchase intention, and trust does not mediate the relationship between perceived risk and purchase intention. Keywords: Security, Trust, Purchase Intention, Perceived Risk
PENGARUH KUALITAS WEBSITE DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI ULANG PELANGGAN BLIBLI DI SURABAYA Naufal Putra Yundra Perkasa; Nuruni Ika Kusuma Wardhani
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 1 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i1.2073

Abstract

Customers who wish to shop online must visit the website and see product reviews before making a decision, therefore the quality of the website and user reviews are crucial factors. This research was conducted with the aim of knowing the effect of website quality as well as online customer reviews on customer repurchase intentions on the Blibli marketplace. This study uses a sample size of 72 people who have shopped or are currently shopping on the Blibli website. For this study, information retrieval used a questionnaire distribution method in the southern part of Surabaya. The variables in this study that were chosen by the researcher were Website Quality (X1) and Online customer reviews (X2) as independent variables and then Repurchase Intention (Y) as the dependent variable. for this study using the analysis model that is PLS, as well as for sampling used is nonprobability sampling and the technique for analysis using purposive sampling is a technique using various considerations to determine the study sample. The results of this study show that good website quality and positive online customer reviews can encourage customer repurchase interest in the Blibli marketplace
Pengaruh Store Atmosphere dan Lokasi terhadap Keputusan Pembelian pada Coffe Shop Tadakopi Surabaya Amelia Retno Wahyu Purnama; Nuruni Ika Kusuma Wardhani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1814

Abstract

Penelitian ini bertujuan guna mengidentifikasi dampak store atmosphere dan lokasi berpengaruh pada keputusan pembelian pada coffe shop Tadakopi Surabaya. Populasi yang diteliti merupakan pelanggan coffe shop Tadakopi di Kota Surabaya Timur. Jenis penelitian ini yaitu riset kuantitatif dengan memakai alat analisis software Smart PLS. Pemanfaatan sampel teknik accindetal sampling dan berjumlah 72 responden. Metode kuantitatif dipilih dengan teknik analisis data Structural Equation Modeling (SEM) dengan metode Partial Least Square (PLS) melalui software. Pengumpulan data dilakukan dengan teknik wawancara, observasi dan penyebaran kuesioner. Hasil penelitian menunjukkan bahwa variabel store atmosphere berpengaruh positif dan signifikan terhadap variabel keputusan pembelian, variabel lokasi berpengaruh positif dan tidak signifikan terhadap variabel keputusan pembelian.
Co-Authors Amelia Retno Wahyu Purnama Mellania Ariya Nitta Muhammad Yohanes Naufal Putra Yundra Perkasa Ramadhanty Khansaputri Perdana Wilma Izaak