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Dinna Riana
STIE Adi Unggul Bhirawa Surakarta, Indonesia

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Strategi Peningkatan Penjualan Kopi Arabica Jenawi Desa Anggrasmanis, Kecamatan Jenawi, Kabupaten Karanganyar, Provinsi Jawa Tengah Parama Satwika Ramadhan; Nani Irma Susanti; Dinna Riana
Journal of Indonesian Science Economic Research Vol 3, No 1 (2021)
Publisher : Common Publisher

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Abstract

Prospek kopi semakin menjanjikan, namun petani tidak mendapatkan keuntungan dari nilai tambah kopi yang telah diolah. Hal ini disebakan ekspor kopi Arabika mentah/biji yang harganya lebih murah dibandingkan kopi Arabika yang telah diolah.  Penelitian ini bertujuan untuk menganalisa strategi peningkatan penjualan Kopi Arabica Jenawi di Kabupaten Karanganyar dengan variabel kualitas produk, harga, dan saluran distribusi. Penelitian ini bersifat kuantitatif dengan menggunakan sampel 60 responden. Kuesioner sebagai instrumen untuk mengumpulkan data. Analisa data menggunakan SWOT yaitu matrik space, matriks EFAS, matriks IFAS dan matriks SWOT. Hasil penelitian menunjukkan bahwa matrik SWOT, kekuatan, kelemahan, peluang dan ancaman dapat saling mengatasi masalah.  Kekuatan dalam peluang dapat mengatasi, meminimaliskan, dan menghindari ancaman serta kelemahan. Analisis kurva matriks space Kopi Arabica Jenawi menunjukkan angka agresif 0,17 dan 0,25 yang menunjukkan bahwa Kopi Arabica Jenawi memiliki peluang untuk meningkatkan penjualan melalui pasar global. Penelitian ini secara akademis dan praktis dapat bermanfaat sebagai referensi bagi peneliti maupun petani dalam meningkatkan strategi penjualan. Para petani harus terus meningkatkan kualitas maupun kuantitas, konsisten dalam menetapkan harga, serta membuka saluran distribusi yang luas bagi Kopi Arabica Jenawi. Ada indukan tanaman kopi di gunung lawu yang diambil dan di tanam di berbagai daerah di Karanganyar yang tanahnya cocok untuk ditanami kopi, Ada Gondosuli, Jenawi, Jatiyoso, Jatipuro yang tanahnya cocok. Dari indukan sama, akan tetapi disetiap daerah yang ditanami kopi memiliki aroma rasa yang berbeda-beda setelah diolah.
Analisis Daya Saing Produk Batik Kampung Laweyan dan Kauman Surakarta di Masa Pandemi Covid-19 Dinna Riana
Journal of Indonesian Science Economic Research Vol 2, No 5 (2020)
Publisher : Common Publisher

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At the time of the Covid-19 pandemic, the batik industry in Surakarta fell drastically, efforts are needed so that Batik, which is the mainstay of Surakarta City, can still produce and maintain its competitiveness both at home and abroad. This study aims to analyze the effect of venture capital, price, network on the competitiveness of batik products in Kauman Village and Laweyan Village, Surakarta City. The research subjects were Batik industry players in the Laweyan Batik Village and Kauman Batik Village, Surakarta City. The sampling technique used was purposive multistage random sampling, the number of samples was 50 respondents. Data were collected through a questionnaire. This research uses path analysis method. The results of the analysis show that the business capital and the price partially do not have a significant effect on the entrepreneurial skills produced by batik craftsmen; Entrepreneurial networks and skills partially have a significant effect on the competitiveness of batik craftsmen products; Networks have an influence on product competitiveness through entrepreneurial skills. Variable networks that can build entrepreneurial skills which will further increase the competitiveness of batik craftsman products in Laweyan and Kauman Villages.
Faktor-Faktor yang Mempengaruhi Kinerja Pemasaran pada Usaha Mikro, Kecil dan Menengah (UMKM) Batik di Kampung Batik Laweyan dan Kampung Batik Kauman Surakarta Dinna Riana
Journal of Indonesian Science Economic Research Vol 1, No 2 (2019)
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Batik industry players are developing and competing very tightly in marketing their products. Maintaining cultural heritage as a center for batik making is very hard, while government policies support the exploitation of national local wisdom, allowing batik to be produced in every region. This study is to determine Market Orientation, Product Innovation, and Entrepreneurship Orientation to Marketing Performance in Micro, Small, and Medium Enterprises (MSMEs) Batik in Kampung Batik Laweyan and Kampung Batik Kauman Surakarta. This type of research is quantitative. Primary data collection method. Sampling using purposive accident random sampling technique, the number of samples is 100 respondents. The results of the validity and reliability test show that all the questions posed are valid and reliable. The results of the multiple linear regression equation with the independent variable have a positive effect. The t-test results show that the variable Product Innovation and Entrepreneurship Orientation have a significant effect, while Market Orientation has no significant effect on Marketing Performance. The results of the F test show that all independent variables simultaneously affect Marketing Performance. The test results of the coefficient of determination (R2) show that the adjusted R square value is 0.626. It can be concluded that the independent variables (Market Orientation, Product Innovation, and Entrepreneurship Orientation) can explain the dependent variable, namely Marketing Performance of 62.6%. While the remaining 37.4% explained other factors that were not examined in this study.
Co-Authors Nani Irma Susanti Parama Satwika Ramadhan