Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Journal of Indonesian Science Economic Research
Beni Agus Setiono
Hang Tuah University, Surabaya

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect Of Marketing Mix, Quality Of Service And Orientation Of Entrepreneurship To Competitive Advantages The People's Market In Surabaya City Beni Agus Setiono
Journal of Indonesian Science Economic Research Vol 1, No 1 (2019)
Publisher : Common Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to prove and analyze the effect of marketing mix, service quality and entrepreneurial orientation on the competitive advantage of people's markets in the city of Surabaya. The method used in this research is a survey conducted on a market unit under the auspices of the Pasar Surya Regional Company in Surabaya. The population in this study were all public market units managed by the Pasar Surya Regional Company in Surabaya City and those that were still active were 67 public market units. The number of samples 135 respondents with an observation unit of 675 traders or tenants of the Surabaya municipal market area Surabaya city. The data used in this study are primary data sourced from questionnaires. data analysis and hypothesis testing in this study using Multiple Linear Regression. The results showed that the marketing mix, service quality and entrepreneurial orientation had a significant positive effect on the competitive advantage of the people's market in the city of Surabaya.
Co-Authors