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All Journal Jurnal ASET (Akuntansi Riset) Jurnal Bisnis Dan Kajian Strategi Manajemen
Eva Dwi Astutik
Universitas Negeri Surabaya
Economics, Econometrics & Finance

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STRATEGI BISNIS “CEJEDW FROZEN FOOD” PADA MASA PANDEMI COVID-19 Eva Dwi Astutik
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 5, No 1 (2021): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v5i1.3047

Abstract

ABSTRAK Penelitian ini  bertujuan untuk menganalisis strategi bisnis dari CeJeDW Frozen Food pada masa pandemi covid-19 melalui pendekatan analisis SWOT (Strength, Weakness, Opportunity, Treath). Penelitian ini menggunakan metode deskriptif kualitatif dan wawancara, mengumpulkan informasi terkini, mengidentifikasi masalah sosial khususnya terkait ekonomi dan covid-19, serta mengidentifikasi pelaku usaha karena adanya pandemi covid-19. Penentuan strategi yang digunakan pada penelitian ini yaitu menggunakan tiga tahap analisis formulasi strategi yang akhirnya menghasilkan alternatif strategi prioritas. Hasil penelitian ini menunjukkan bahwa strategi yang digunakan CeJeDW Frozen Food yaitu mencantumkan nomor izin edar, berinovasi dengan berbagai varian rasa, serta tidak menggunakan bahan berbahaya dan aman dikonsumsi. Alternatif utama strategi yang dipilih oleh CeJeDW Frozen Food adalah mencantumkan nomor izin produk pada kemasan yang dapat meningkatkan kepercayaan konsumen dalam mengonsumsi produk usaha. Strategi ini dapat meningkatkan keunggulan bersaing antar UMKM di kondisi yang tidak menentu seperti saat ini. Kata Kunci: covid-19; frozen food; strategi; SWOT; QSPM. ABSTRACT The research aims to analyze the business strategy of CeJeDW Frozen Food during the covid-19 pandemic through the SWOT (Strength, Weakness, Opportunity, Treath) approach. The research used qualitative descriptive methods and interviews, collected the latest information, identified social problems, especially those related to the economy and covid-19, and identified as businessmen due to the covid-19 pandemic. Determining the strategy used in this research uses three stages of strategy formulation analysis which eventually resulted in an alternative priority strategy. The results showed that the strategy used by CeJeDW Frozen Food was a distribution license number, innovated with various flavors, and did not use hazardous ingredients and was safe for consumption. The main strategy alternative chosen by CeJeDW Frozen Food is the product license number on the packaging which can increase consumer confidence in consuming business products. This strategy can increase the competitive advantage between UMKM in the current uncertain conditions. Keywords: covid-19; frozen food;; strategic; SWOT; QSPM.
Does Corporate Governance or Corporate Performance Affect CSR Disclosure? Susi Handayani; Eva Dwi Astutik
Jurnal ASET (Akuntansi Riset) Vol 16, No 1 (2024): JURNAL ASET (AKUNTANSI RISET) JANUARI-JUNI 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jaset.v16i1.57088

Abstract

This study aims to determine the relationship between Corporate Governance (CG), Company Performance (CP), and Corporate Social Responsibility (CSR) Disclosure. This research uses quantitative methods with secondary data sources. The data analysis technique tests the hypothesis using multiple linear regression with the help of SPSS software. This research indicates that corporate performance have positive impact on the CSR disclosure. The board of commissioners in Indonesian companies does not have the authority to pressure companies to care more about the environment and social communities. In addition, companies in Indonesia still adhere to a patrilineal kinship system so that men are in control, including in decision-making. This study suggest that companies can change the mindset of the patrilineal system in the hope that corporate governance can improve CSR disclosure. Beside that, the company can increase the number of independent commissioners in order have the authority to pressure companies to be more concerned about the environment and social communities. This research successfully proves that the patrilineal system is still in use in Indonesia. In addition, the company will disclose CSR activities when it has a good performance.
Co-Authors Susi Handayani