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Evaluasi Website Rakuten Indonesia dengan Eyetracking Usability Testing Herawati, Yani; Halim, Sandy; Tesavrita, Ceicalia
Jurnal Rekayasa Sistem Industri Vol 5, No 1 (2016): Jurnal Rekayasa Sistem Industri
Publisher : Jurnal Rekayasa Sistem Industri

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The increasing internet users in Indonesia has encourage companies to take advantage of internet technology in its business (e-commerce). Amid the growth of e-commerce, Rakuten Indonesia (RI) as one of the e-commerce company, have to compete in order to retain its existence. For e-commerce companies, websiteâs usability has an important role in attracting consumers to conduct transactions. RI websiteâs usability will be evaluated using Eyetracking usability testing. Eyetracking usability testing use the results of the gaze replay, gaze plots, heat maps, and the area of interest (AOI). The evaluation was done for the website features (product categorization, filtering products, sorting products, product description, saving products, as well as ordering the product), and the placement of the advertisement on the homepage RI website. From the evaluation, it was found 10 problems related RI websiteâs feature and the improvements was made. From the results of the evaluation of advertisementâs placements based AOI, can be determined the cost of advertising and the content of the advertisement on a specific area on the websites homepage.

Evaluasi Website Rakuten Indonesia dengan Eyetracking Usability Testing Herawati, Yani; Halim, Sandy; Tesavrita, Ceicalia
Jurnal Rekayasa Sistem Industri Vol 5, No 1 (2016): Jurnal Rekayasa Sistem Industri
Publisher : Universitas Katolik Parahyangan

The increasing internet users in Indonesia has encourage companies to take advantage of internet technology in its business (e-commerce). Amid the growth of e-commerce, Rakuten Indonesia (RI) as one of the e-commerce company, have to compete in order to retain its existence. For e-commerce companies, websiteâs usability has an important role in attracting consumers to conduct transactions. RI websiteâs usability will be evaluated using Eyetracking usability testing. Eyetracking usability testing use the results of the gaze replay, gaze plots, heat maps, and the area of interest (AOI). The evaluation was done for the website features (product categorization, filtering products, sorting products, product description, saving products, as well as ordering the product), and the placement of the advertisement on the homepage RI website. From the evaluation, it was found 10 problems related RI websiteâs feature and the improvements was made. From the results of the evaluation of advertisementâs placements based AOI, can be determined the cost of advertising and the content of the advertisement on a specific area on the websites homepage.

Evaluasi Website Rakuten Indonesia dengan Eyetracking Usability Testing Yani Herawati; Sandy Halim; Ceicalia Tesavrita
Jurnal Rekayasa Sistem Industri Vol. 5 No. 1 (2016): Jurnal Rekayasa Sistem Industri
Publisher : Universitas Katolik Parahyangan

The increasing internet users in Indonesia has encourage companies to take advantage of internet technology in its business (e-commerce). Amid the growth of e-commerce, Rakuten Indonesia (RI) as one of the e-commerce company, have to compete in order to retain its existence. For e-commerce companies, website’s usability has an important role in attracting consumers to conduct transactions. RI website’s usability will be evaluated using Eyetracking usability testing. Eyetracking usability testing use the results of the gaze replay, gaze plots, heat maps, and the area of interest (AOI). The evaluation was done for the website features (product categorization, filtering products, sorting products, product description, saving products, as well as ordering the product), and the placement of the advertisement on the homepage RI website. From the evaluation, it was found 10 problems related RI website’s feature and the improvements was made. From the results of the evaluation of advertisement’s placements based AOI, can be determined the cost of advertising and the content of the advertisement on a specific area on the website's homepage.

EVALUASI PERUBAHAN POLA KONSUMSI DENGAN MENGGUNAKAN MODEL STAGES OF CHANGE: STUDI KASUS PENGURANGAN PENGGUNAAN KANTUNG PLASTIK BELANJA Catharina B Nawangpalupi; Loren Pratiwi; Yani Herawati
Research Report - Engineering Science Vol. 1 (2010)
Publisher : Universitas Katolik Parahyangan

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Penelitian ini bertujuan untuk mengevaluasi proses perubahan perilaku konsumen untuk lebih ramah lingkungan. Perubahan perilaku yang diamati adalah perubahan dari penggunaan kantung plastik belanja ke penggunaan tas belanja yang dapat dipakai ulang. Evaluasi dilakukan untuk menilai upaya mahasiswa dalam mengurangi mengurangi sampah plastik. Model Stages of Changes dari Prochasca dan DiClemente (1983) digunakan untuk melihat apakah mahasiswa mengalami tahap-tahap perubahan sesuai dengan model tersebut. Penelitian dilakukan pada kelompok mahasiswa yang memilih secara sukarela untuk menggunakan tas belanja yang dapat dipakai ulang untuk menghindari penggunaan kantung plastik belanja. Sebelum terjadi perubahan perilaku, para mahasiswa mengisi kuesioner untuk menilai tingkat konsumsi mereka. Selama proses perubahan perilaku, dilakukan observasi, wawancara dan kuesioner akhir. Dari seluruh metode ini dilakukan analisis bagaimana perubahan perilaku terjadi termasuk nilai-nilai yang diterima dan diadopsi selama proses tersebut.Kata kunci: konsumsi ramah lingkungan, model stages of change, kantung plastik

PENERAPAN CHOICE-BASED CONJOINT ANALYSIS DALAM PENENTUAN KOMBINASI ATRIBUT TERBAIK LAYANAN SELULER Fransiscus Rian Pratikto; Loren Pratiwi; Yani Herawati
Research Report - Engineering Science Vol. 1 (2011)
Publisher : Universitas Katolik Parahyangan

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Jumlah operator layanan seluler di Indonesia yang banyak menyebabkan tingkat persaingan sangat tinggi, dan mengarah ke perang tarif. Berdasarkan penelitian yang pernah dilakukan oleh operator telekomunikasi terbesar di Indonesia didapati bahwa ada 3 segmen di pasar layanan seluler, yaitu segmen Young-Savvy yang mementingkan harga murah, segmen Established-Premium yang mementingkan pelayanan dan tidak sensitif terhadap harga, dan segmen Rational-Breadwinner yang mementingkan atribut fungsional dari layanan seluler dan masih sensitif terhadap harga.Penelitian ini bertujuan untuk menentukan atribut-atribut dan kombinasi atribut yang mempengaruhi kepuasan konsumen terhadap layanan seluler di segmen Young-Savvy. Segmen ini didominasi oleh palajar dan mahasiswa dengan pengeluaran per bulan di bawah Rp100 ribu. Metode yang digunakan dalam penentuan kombinasi atribut adalah Choice-Based Conjoint Analysis. Metode ini dipilih karena terdapat efek interaksi antar atribut yang disebabkan adanya atribut harga/tarif.Atribut-atribut yang mempengaruhi pilihan terhadap layanan seluler diperoleh melalui proses wawancara dan Focus-Group Discussion (FGD) terhadap responden terpilih yang memiliki pengalaman yang cukup ekstensif dalam menggunakan layanan seluler. Pengolahan data dilakukan dengan software Choice-Based Conjoint Analysis dari Sawtooth Software. Survey dilakukan secara online di mana penjangkauan responden dilakukan dengan penyebaran link melalui situs jejaring sosial dan mailing-list.Kombinasi atribut terbaik yang diperoleh adalah (1) operator: XL; (2) tarif telepon ke sesama: Rp150/min–Rp800/min; (3) tarif telepon ke operator lain: Rp900/min–Rp1400/min; (4) tarif sms ke semua operator: Rp100/sms; (5) promo gratis SMS sepanjang hari: setelah pemakaian 5 SMS/hari; (6) tarif paket data: Rp2/kb; (7) nomor kartu perdana cantik; (8) harga kartu perdana: Rp2000-Rp5000.

Perancangan Alat Pengolahan Nira Aren Untuk Petani Nira Desa Kiarajangkung Kabupaten Tasikmalaya Wijaya, Christopher; Tjandra, Sugih Sudharma; Herawati, Yani
Jurnal Rekayasa Sistem Industri Vol. 14 No. 2 (2025): Jurnal Rekayasa Sistem Industri
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jrsi.v14i2.8708.214-228

Indonesia is an archipelagic country rich in biodiversity, including various types of plants that provide important natural resources for the people's basic and economic needs. One of these resources is Hasil Hutan Bukan Kayu (HHBK), such as brown sugar, which is produced from palm sap. The simple and basic palm sap processing method inspired this research to design processing tools that can improve product quality and efficiency for palm sap farmers in Kiarajangkung Village, Tasikmalaya Regency. The product design process began by conducting interviews to identify the farmers' needs. It was found that farmers needed three tools: a furnace for boiling palm sap, a pourer, and a palm sap mold. Specifications for these three processing tools were sought to meet the farmers needs using the House of Quality (HOQ) method. The next stage was concept generation, where six concepts were created for each of the three processing tools. Each concept was tested, and to narrow down the options, two concepts were chosen for the boiling furnace, three for the pourer, and three for the palm sap mold. From these, the best concept was selected and developed into a prototype. The processing tool prototype was designed using Solidworks software before being tested in real conditions. Next, a physical prototype was made, which was later tested by sap farmers. The prototype was tested using the functionality testing method. From the results of the prototype trials, it was found that the processing tool prototype successfully met several success indicators, with some refinements needed for the tools.

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