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All Journal JURNAL ADMINISTRASI PUBLIK Jurnal EK dan BI
Fransisca Mulyono
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Economics, Econometrics & Finance Education

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Inovasi di Sektor Publik Fransisca Mulyono
Jurnal Administrasi Publik Vol. 5 No. 2 (2008): Jurnal Administrasi Publik, Volume 5, Nomor 2, Oktober 2008, ISSN 1412 - 70405
Publisher : Centre for Public Policy and Management Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1571.166 KB)

Abstract

Public sector innovation in current globalization era is inevitably a global phenomenon. This situation is supported by experiences of countries which try to focus themselves to achieve an innovation-driven economy to serve a better service for their 'customers' beside to occupy an important position in global rank. Several countries acknowledging innovation as of great importance in achieving competitive advantages. The perfect examples for this are China and India which are considered experiencing a rapid growth-leapfrogging- to become great powers in Asia. This paper has three major purposes. First, it tries to describe the importance of public sector innovation to raise its competitive advantage. Although innovation in public sector is a complex one, but it is not impossible to be attained. Second, to give some public dector innovation since it is applied for more than two decades in the world. Third, to describe some limitations to be confended and anticipated in order to raise the responsiveness of public sector to this global trend.Keywords: public sector, innovation
PENGARUH CUSTOMER SATISFACTION TERHADAP REVISIT INTENTION DIMEDIASI OLEH WORD OF MOUTH DI RESTORAN X DI KOTA BANDUNG Siti Fatimah; Fransisca Mulyono
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1342

Abstract

This research was conducted at Restaurant X in Bandung with the interest of researchers to see the phenomenon of Restaurant X which was able to open 2 branches, namely Buahbatu and Dago during the COVID-19 pandemic. The purpose of this study is to determine the influence of customer satisfaction directly on revisit intention and the factors that most influence word of mouth as a mediating variable on revisit intention at Restaurant X in the city of Bandung. This type of research is explanatory research. Data was collected by distributing questionnaires to consumers at Restaurant X. The proposed model was modeled using PLS-SEM with a sample of 342 respondents. The findings of this study are, customer satisfaction does not have a direct influence on revisit intention. Customer satisfaction has a direct influence on word of mouth and word of mouth has a direct influence on revisit intention. Word of mouth mediates between customer satisfaction and revisit intention. Restaurant X in the city of Bandung needs to focus on increasing customer satisfaction both in terms of service and product quality because this variable is the main factor for customers to revsit and can increase revenue for the company.
Co-Authors Siti Fatimah