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Irwan Irwan
Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Syiah Kuala
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Pemasaran Kopi Arabika Bergendaal Koffie di Kabupaten Bener Meriah Mirza Fahmi; Akhmad Baihaqi; Irwan Irwan
Jurnal Agrisep Vol 14, No 1 (2013): Volume 14 Nomor 1 Juni 2013
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala

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ABSTRACT. Economic globalization and free trade are signified by hard competition that pushing the industries to increase their productivity and product quality result, that is why we need to analyze business management especially marketing strategic. The research was done at Bergendaal Koffie, in Simpang Teritit, Bener Meriah District. The object of research is marketing strategic data that competitive at Bergandaal Koffie. The purpose of this research was to know marketing strategy at Bergendaal Koffie by using SWOT (Strenght, Weakness, Opportunity, and Threat) analysis tool are consist of SAP (Strategy Advantage Profile) analisys and ETOP (Environmental Threat Opportunity Profile). SAP analysis to Bergendaal Koffie industry is placed in secure competition position (Favourable) and ETOP analysis show that Bergendaal Koffie industry including Speculative Business. Combination of those two matrixs in SWOT shows in the infestation position. It means that optional of good strategy that could be implemented by Bergendaal Koffie industry is doing invest to harvest, the meaning is to invest for the short term and then reaping the reward of this investment in the future.
Faktor Penentu dan Keputusan Petani Dalam Memilih Varietas Benih Kedelai di Kabupaten Pidie Irwan Irwan
Jurnal Agrisep Vol 14, No 1 (2013): Volume 14 Nomor 1 Juni 2013
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala

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ABSTRACT. The objective of this research is to understand the factors determining the farmers in selecting the soybean seed and the farmers preference toward soybean. Research was implemented at Indrajaya sub district Pidie Regency. Research method was a survey toward the soybean farmers using a simple random technique, involving total simple of 40 farmers in the 2010 planting season. The result of this research indicates that the dominant factors considered by farmers in selecting soybean seed at Indrajaya sub district were plan age, growth type, plants branching and collapsibility. The factors at Kota Bakti sub district ware price rate, seed shape, selling easiness, plant collapsibility, growth type and plant habit. Farmers preference toward soybean plant was based on the factors considered by farmers. At Indrajaya sub district, the preference was toward the seed with 35-40 days of flowering age, 80-85 days of harvest time, semi-determinate growth type, many branches and collapsibility resistance. At Kota Bakti sub district, the preference was toward those with yellow seed skin color, oval seed shape, determinate growth type, price rate, selling easiness, many branches and Collapsibility resistance.
Co-Authors Akhmad Baihaqi Mirza Fahmi