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Maulia Nurul
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Economics, Econometrics & Finance

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ADOPSI TEKNOLOGI MUSLIM, SIKAP, DAN INTENSI PEMBELIAN PRODUK INVESTASI ISLAM MENGGUNAKAN FINANCIAL TECHNOLOGY Maulia Nurul; R. Gratiyana Ningrat
Journal of Economics and Business Aseanomics (JEBA) Vol 3, No 2 (2018): Juli - Desember 2018
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.915 KB) | DOI: 10.33476/jeba.v3i2.958

Abstract

The purpose of this research is to examines the muslim’s buying behavior in Islamic Financial Technology products based on their technology adoption. The Structural Equation Model (SEM) proves that there’s significant relationship between Technology Adoption to construct the Buying Attitude. Meanwhile, the Technology Adoption has significant relationship directly to Buying Intention which means the  partial mediation of attitude occurs in this model. The Buying Attitude towards Islamic Financial Technology products show significant relationship to buying intention to adopt the Islamic investment products in the future
Co-Authors R. Gratiyana Ningrat