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All Journal Journal of Economics and Business Aseanomics Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Edi Komara
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Role of Trusting Beliefs in Predicting Online Purchase Intentions Edi Komara
Journal of Economics and Business Aseanomics (JEBA) Vol 5, No 2 (2020): JULI - DESEMBER 2020
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.398 KB) | DOI: 10.33476/j.e.b.a.v5i2.1660

Abstract

Consumer behavior in every country, especially developing countries, must be different from consumer behavior in developed countries. This is a challenge faced by online shopping platforms to enter the Indonesian market by developing a new culture in terms of online shopping, as well as fostering trust in consumers in the products offered in order to attract consumer purchases. The success of a company in this case is e-commerce, namely the trust that is felt so that consumers have an interest in buying. Five marketplaces, namely Shopie, Bukalapak, Tokopedia, Lazada, and Blibi.com as providers of online product sales vendors from abroad must build trust that can be trusted for consumers, especially millennial consumers, in making transactions through online which causes consumer purchase interest, especially millennial consumers. Who are close to the development of the internet and receive new information in conducting online transactions.The design of this study uses an explanative analysis method by taking samples and questionnaires as the main tools, with the criteria of millennial consumer respondents, knowing products sold from abroad, and never product transactions from abroad. The data collected in this study were 110 respondents. By using the analysis technique of Structural Equation Modeling (SEM).The results showed that Uncertainty Avoidance had a negative and insignificant effect on Trusting Beliefs; Price Fairness had a positive and significant effect on Trusting Beliefs. Firm's Reputation has a positive and significant effect on Trusting Beliefs, and Trusting Beliefs has a positive and significant effect on Purchase Intention.
Pengaruh Work family conflict, Kompensasi, dan Pengembangan Karir terhadap Kinerja melalui Kepuasan Kerja Edi Komara; Rafika Rizkiyana Azzahra
Journal of Economics and Business Aseanomics (JEBA) Vol 6, No 2 (2021): JULI - DESEMBER 2021
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.483 KB) | DOI: 10.33476/j.e.b.a.v6i2.2172

Abstract

Penelitian ini berjudul Pengaruh Work family conflict, Kompensasi, dan Pengembangan Karir terhadap Kinerja melalui Kepuasan Kerja Karyawan pada karyawan tetap PT Bank X Kantor Cabang Utama Menteng. Tujuan dari penelitian ini adalah untuk mengetahui apakah work family conflict, kompensasi non finansial, dan pengembangan karir berpengaruh terhadap kinerja melalui kepuasan kerja karyawan Bank X KC Menteng. Pengujian hipotesis pada penelitian ini menggunakan metode Stuctural Equation Modeling (SEM) dengan menggunakan bantuan software SmartPLS 3.0, teknik pengumpulan data pada penelitian ini menggunakan kuesioner dalam bentuk googleform, dan jumlah responden pada penelitian ini sebanyak 62 karyawan tetap Bank KC Menteng dengan menggunakan rumus sampling jenuh. Hasil penelitian menunjukkan work family conflict berpengaruh positif dan tidak signifikan, kompensasi non finansial dan pengembangan karir berpengaruh positif dan signifikan terhadap kepuasan kerja, work family conflict berpengaruh positif dan tidak signifikan terhadap kinerja, kompensasi non finansial berpengaruh negative dan tidak signifikan terhadap kinerja, pengembangan karir berpengaruh positif dan tidak signifikan terhadap kinerja, kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja, work family conflict berpengaruh positif dan tidak signifikan terhadap kinerja melalui kepuasan kerja, kompensasi non finansial berpengaruh positif dan tidak signifikan terhadap kinerja melalui kepuasan kerja, dan pengembangan karir berpengaruh positif dan signifikan terhadap kinerja melalui kepuasan kerja
Penguatan Brand Awareness Pada UMKM Bakso Raja Sapi Edi Komara; Santi Rimadias; Siti Kolila; Nurul Luthfia
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 3 No. 3 (2024): Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v3i3.2352

Abstract

Increasing brand awareness is an important strategy to foster strong customer relationships, drive business growth, and strengthen the company's position in the market. Continuous brand awareness is very important, especially for Micro, Small, and Medium Enterprises (MSMEs) who want to expand their market reach. Bakso Raja Sapi, an MSME in the food industry, has traditionally operated with a conventional business model, without focusing on marketing expansion. Through observations and interviews with business owners, it is clear that there is a need to increase their brand awareness. This community service activity is designed to address this gap by providing mentoring and practical insights on effective marketing tactics. This initiative aims to equip Bakso Raja Sapi with the necessary skills and knowledge to increase brand awareness. The results of this assistance include the development of visually appealing banner designs, the implementation of price bundling strategies, and the creation and management of social media presence. Community service activities show a substantial increase in the understanding and ability of owners to carry out marketing promotions to strengthen brand awareness. These efforts are expected to make Bakso Raja Sapi able to build a stronger brand identity and increase its competitiveness in the market.
Co-Authors Nurul Luthfia Rafika Rizkiyana Azzahra Santi Rimadias Siti Kolila