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André A. Hardjana
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Languange, Linguistic, Communication & Media

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Komunikasi dalam Manajemen Reputasi Korporasi Hardjana, André A.
Jurnal Ilmu Komunikasi Vol 5, No 1 (2008)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.053 KB)

Abstract

Abstract: Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency. For this reason, reputation has to be managed by creating appropriately strategic communication. Reputation is different from corporate identity and corporate image. Corporate reputation is more established, stable and testable than the corporate identity and corporate image. However, to build corporate reputation, we need to manage corporate image and corporate identity by applying a strategic corporate communication.
Sosialisasi dan Dampak Budaya Organisasi Hardjana, André A.
Jurnal Ilmu Komunikasi Vol 7, No 1 (2010)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.054 KB)

Abstract

Abstract : Interest in corporate culture rapidly grew among organization and management researchers and practitioners in Indonesia since 1990. They were impressed by the concept of strong corporate culture which according to research reports was closely related to high corporate performance. In fact, they were so excited by the fact that strong corporate culture could be a competitive advantage in the era of global competion. This article describes that building a strong corporate culture needs a consistent socialization for values internalization and effective behavioral practice. In addition, socialization is a continuing learning process beyond initiation programs for new employees which involves reward system consistency as well as a powerful idden hierarchy known as the company’s cultural network.
Komunikasi dalam Manajemen Reputasi Korporasi Hardjana, André A.
Jurnal ILMU KOMUNIKASI Vol 5, No 1 (2008)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.053 KB) | DOI: 10.24002/jik.v5i1.215

Abstract

Abstract: Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency. For this reason, reputation has to be managed by creating appropriately strategic communication. Reputation is different from corporate identity and corporate image. Corporate reputation is more established, stable and testable than the corporate identity and corporate image. However, to build corporate reputation, we need to manage corporate image and corporate identity by applying a strategic corporate communication.
Sosialisasi dan Dampak Budaya Organisasi Hardjana, André A.
Jurnal ILMU KOMUNIKASI Vol 7, No 1 (2010)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.054 KB) | DOI: 10.24002/jik.v7i1.194

Abstract

Abstract : Interest in corporate culture rapidly grew among organization and management researchers and practitioners in Indonesia since 1990. They were impressed by the concept of strong corporate culture which according to research reports was closely related to high corporate performance. In fact, they were so excited by the fact that strong corporate culture could be a competitive advantage in the era of global competion. This article describes that building a strong corporate culture needs a consistent socialization for values internalization and effective behavioral practice. In addition, socialization is a continuing learning process beyond initiation programs for new employees which involves reward system consistency as well as a powerful idden hierarchy known as the company’s cultural network.
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