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All Journal Jurnal Media Akademik (JMA) Jurnal Bisnis Kreatif dan Inovatif
Yosi Safri Yetmi
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Pengaruh Current Ratio, Return on Equity, Debt to Equity Ratio dan Earning per Share terhadap Return Saham Riska Apriyanti; Tita Safitriawati; Yosi Safri Yetmi
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 2 (2025): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i2.773

Abstract

This study aims to examine in depth the influence of financial variables consisting of Current Ratio (CR), Return on Equity (ROE), Debt to Equity Ratio (DER), and Earning per Share (EPS) on Stock Returns in primary consumer sector companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. This study uses a quantitative approach by utilizing secondary data in the form of annual reports published through the official websites of each company and the Indonesia Stock Exchange page, so that the data used can be accounted for its validity. Sample selection was carried out through a purposive sampling technique with certain criteria resulting in 15 sample companies with a total of 75 observation data which were then analyzed using Eviews 13 statistical software. The analysis focused on partial and simultaneous relationships between variables to determine how much each factor contributed to the movement of Stock Returns. The results showed that the Current Ratio had no significant effect on Stock Returns with a probability value of 0.4079, so that company liquidity in the short term was not a major determining factor for investors. Return on Equity also did not show a significant effect with a probability value of 0.2591, indicating that the company's efficiency in generating profits from shareholder equity has not been a consistent benchmark for investment returns. Conversely, the Debt to Equity Ratio was shown to have a significant negative effect on Stock Returns with a probability value of 0.0053, meaning that the higher the company's leverage level, the greater the risk borne, thus implying a decrease in investor interest and a decrease in returns. Earnings per Share also did not have a significant effect on Stock Returns with a probability value of 0.2989, indicating that although EPS is one of the fundamental indicators, in the context of this research period its effect was inconsistent on the returns received.
ANALISIS STRATEGI DAN SOLUSI UNTUK MENINGKATKAN PENJUALAN WARUNG KOPI SERAYA DI CILEDUG Wahdani, Gandes Jingga; Gandes Jingga Wahdani; Sugeng Lubar Prastowo; Yosi Safri Yetmi
Jurnal Media Akademik (JMA) Vol. 3 No. 9 (2025): JURNAL MEDIA AKADEMIK Edisi September
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/tbh2ta64

Abstract

Penelitian ini bertujuan untuk menganalisis strategi dan solusi untuk meningkatkan penjualan warung kopi seraya di Ciledug, Kota Tangerang. Fokus utama penelitian ini adalah bagaimana Warung Kopi Seraya menerapkan konsep Bisnis Model Canvas (BMC), Segmenting, Targeting, Positioning (STP) dan bauran pemasaran 7P (Product, Price, Place, Promotion, People, Process, dan Physical Evidence) dalam menjangkau segmen pasar kalangan muda, khususnya anak sekolah dan mahasiswa dari kelas ekonomi C. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Warung Kopi Seraya memiliki model bisnis yang berfokus pada kalangan muda (Kelas C) sebagai segmen utama, Warung Kopi Seraya berhasil memposisikan diri sebagai tempat nongkrong yang terjangkau namun tetap menjaga kualitas dan kenyamanan. Strategi harga murah (penetration pricing) yang diterapkan terbukti efektif dalam menarik konsumen muda. Selain itu, pemilihan lokasi strategis, penggunaan media sosial sebagai sarana promosi, pelayanan yang ramah, serta inovasi produk menjadi faktor penentu dalam meningkatkan daya saing Warung Kopi Seraya.
Co-Authors Gandes Jingga Wahdani Riska Apriyanti Sugeng Lubar Prastowo Tita Safitriawati Wahdani, Gandes Jingga