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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Journal of Humanities and Social Studies Jurnal Ilmiah Manajemen Kesatuan
Budi Harni
STIE Kesatuan
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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Peluang Bisnis Kantong Belanja Ramah Lingkungan Berbasis Pada Perilaku Konsumen Ritel Modern akan kantong Plastik Berbayar ., Suharmiati; Harni, Budi
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 2 (2017): JIMKES Edisi Agustus 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.952 KB) | DOI: 10.37641/jimkes.v5i2.78

Abstract

This study aims to determine the behavior of modern retail consumers will use plastic bags in shopping at modern retail stores Indonesia. The second goal of this research is to know consumer perception of product and price from environmentally friendly shopping bag packaging product. The third objective is to know the business opportunity of environmentally friendly shopping bags. Samples were chosen using non-probability technique ie convenience sampling with sample size was 194 respondents. Data collection techniques used questionnaire instruments with data analysis techniques using descriptive data analysis and non-parametric paired sample comparison analysis methods. Based on the results of the analysis datadiketahui that consumer behavior is the respondents of this research is not or have not moved to take the initiative to carry their own shopping bags, when shopping at modern retail stores.
Co-Authors Angga Sulistiono Morita Morita Suharmiati Suharmiati Tarida Marlin Surya