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All Journal Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis JANACITTA: Journal of Primary and Children's Education
Waluyo Budi Atmoko
Setia Budi University of Surakarta
Education Languange, Linguistic, Communication & Media Social Sciences

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Perluasan Model Integratif Komunikasi Getok Tular pada Pelayanan Jasa Penerbangan Ariefah Yulandari; Yunni Wulandari; Waluyo Budi Atmoko
Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Vol 7, No 2 (2022): PEKOBIS
Publisher : Program Studi Pendidikan Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pekobis.v7i2.P145-157.25142

Abstract

Tujuan penelitian ini untuk mendapatkan bukti hubungan antara variabel bebas yaitu kepuasan, kesetiaan, kualitas, komitmen, kepercayaan, nilai persepsian, kegairahan, kecintaan merek, variabel moderasi yaitu niat komunikasi “getok tular” dan variabel terikat komunikasi “getok tular”. Penelitian bersifat kausal yang dikategorikan cross sectional dengan penggunaan faktor loading sebesar 0,4 sehingga pengambilan sampel sejumlah 200 ini merupakan  penelitian dengan menggunakan desain non probability sampling dengan teknik penyampelan menggunakan purposive sampling berpopulasi konsumen pengguna jasa penerbangan.Hasil penelitian menunjukkan bahwa terjadinya komunikasi getok tular karena kuatnya pengaruh dari faktor kepuasan, kesetiaan, kepercayaan, kegairahan dan kecintaan merek. Hasil tersebut membuktikan jika konsumen merasa istimewa, puas dalam keterikatan kegairahan pada merek atau pelayanan yang dapat diandalkan serta menciptakan pembelian ulang dapat dipastikan komunikasi getok tular terjadi. Tidak memengaruhinya faktor kualitas, komitmen dan nilai persepsian terhadap komunikasi getok tular hal itu membuktikan bahwa kebutuhan konsumen yang belum terpenuhi dan tidak mendapatkan manfaat yang diterima membuat konsumen tidak ingin mengikat diri pada merek atau pelayanan sehingga komunikasi getok tular tidak terjadi. Sedangkan hasil variabel niat komunikasi getok tular tidak memoderasi hubungan antara kesetiaan dan komunikasi getok tular. Artinya bahwa variabel niat komunikasi getok tular tidak memiliki kekuatan untuk memperkuat atau memengaruhi hubungan antara kesetiaan dan komunikasi getok tular.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN KETIDAKPUASAN MASYARAKAT KOTA SOLO SEBAGAI KOTA LAYAK ANAK Ariefah Yulandari; Waluyo Budi Atmoko
JANACITTA Vol. 5 No. 1 (2022)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1893.018 KB) | DOI: 10.35473/jnctt.v5i1.1598

Abstract

Solo City is one of the cities for observing children. This is evidenced by the changes and achievements of the City of Solo as a Child-friendly City. Implementation of Presidential Regulation Number 25 of 2021 concerning Child Friendly Regency/City Policies, with the Law on assisting Child Friendly Cities which has 6 main indicators (institutional, basic health and welfare, civil rights and freedoms, family environment and alternative care, special protection, and education, use of leisure time and cultural activities) with 24 sub-indicators making progress in the process of achieving Child Friendly Cities certainly has value that is felt by the community. A service quality is said to be successful if the value of satisfaction is higher than the value of dissatisfaction. This study aims to examine the service quality variable in the City of Solo in implementing the Child Friendly City program. By using a service quality model that includes 5 spaces, a simple research model concept and using a simple regression analysis hypothesis testing in this study, the results obtained indicate that the satisfaction value is lower than the dissatisfaction value. This study found that there were things that were missed during the service quality process so that community satisfaction had a low value. What is expected by the community is not in accordance with the expected reality. So that these results provide an indication that the achievement of service quality in Solo City as a Child Friendly City has not been categorized as a maximum service quality even though all forms of processes have been carried out to implement Solo City as a Child Friendly City according to the indicators.
Co-Authors Ariefah Yulandari Yunni Wulandari