Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Health, Economics, and Social Sciences (IJHESS)
Hifzhan Frima Thousani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
UPAYA PENGEMBANGAN E-BUSINESS DALAM PEMASARAN PRODUK SECARA INTERNASIONAL (Studi pada Akademi Bisnis Online Indonesia Surabaya) Hifzhan Frima Thousani
Jurnal Administrasi Bisnis Vol 23, No 1 (2015): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.357 KB)

Abstract

The objective of this research is to examining the process of E-Business development to marketing the product internationally, and to analyze the efforts of implementing tactic strategy to be succeed in E-Business by Akademi Bisnis Online Indonesia. The type of this research is explanatory research with qualitative approach. Location of the research was conducted in Akademi Bisnis Online Indonesia, jalan Menanggal Utara no.46 Surabaya. The sampling technique of this research is collecting all information needed by conducting interview with the founder of Akademi Bisnis Online Indonesia. Akademi Bisnis Online Indonesia has implemented tactic strategies to be succeed in E-Business. The following strategy is focus, text banner, making two-level affiliation, utilizing email, writing article, E-Marketing, and communicate instantly with the customers. Those are proved by the increase of revenue and client of Akademi Bisnis Online Indonesia.Key Word : E-Business, E-Marketing, Product Marketing, International Marketing ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menjelaskan proses pengembangan e-business dalam pemasaran produk secara internasional yang dilakukan oleh Akademi Bisnis Online Indonesia Surabaya, serta untuk mendeskripsikan dan menganalisis upaya strategi taktis untuk sukses dalam e-business, tercapainya pemasaran produk/jasa yang dilakukan oleh Akademi Bisnis Online Indonesia di Surabaya. Jenis penelitian yang digunakan yaitu penelitian kualitatif dengan mendeskripsikan dan menganalisis tentang implementasi pengembangan e-business dalam pemasaran produk secara internasional yang dilakukan oleh Akademi Bisnis Online Indonesia Surabaya. Lokasi penelitian ini dilakukan di Akademi Bisnis Online Indonesia, jalan Menanggal Utara no.46 Surabaya. Teknik pengumpulan data dalam penelitan ini dilakukan melalui penelitian lapangan untuk mendapatkan informasi maupun data dengan terjun langsung ke objek yang dijadikan sasaran penelitian melalui wawancara, pengamatan, dan dokumentasi yang dapat memberikan data atau informasi yang berkaitan dengan masalah penelitian. Kata Kunci : E-Business, E-Marketing, Pemasaran Produk, Pemasaran Internasional
PENGARUH KUALITAS PRODUK DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK (Study Kasus Pada Mahasiswa IAIN Salatiga) Hifzhan Frima Thousani
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.721 KB) | DOI: 10.34308/eqien.v8i2.218

Abstract

This study aims to determine the effect of product quality and halal label on Wardah cosmetic purchasing decisions. In this study, primary data was used by distributing questionnaires. The sample size in this study was 100 respondents who were consumers of wardah products. This study uses explanatory research that uses a quantitative approach with validity test, reliability test, t test and F test. The results of this study indicate that the purchasing decision of wardah cosmetics is significantly positively influenced by product quality and halal labels. The recommendation from this research is that the company must maintain good quality and continue to improve it to maintain the loyalty of loyal consumers of Wardah cosmetic products.
Entrepreneurial Capital in Rural Environments and Business Performance: Insights from Young Entrepreneurs Hifzhan Frima Thousani; Mochammad Heri Edy
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.4744

Abstract

Rural entrepreneurship is a new concept that has been recognized as a vital component in the development of a country's economy. However, little is known about the role of rural entrepreneurship capital in influencing the actions of young entrepreneurs in rural areas. This study employs a quantitative methodology utilizing purposive sampling technique. A total of 733 questionnaires were collected and deemed valid for this study. The results of hypothesis testing reveal that the relationship between CC (Cultural Capital) and FP (Firm Performance) is the most robust among all variables. Moreover, the findings highlight the importance of education, familial backing, and entrepreneurial networks within rural environments for the success of young individuals. The findings of this study can offer valuable perspectives for future research endeavors and can aid in improving educational initiatives aimed at nurturing entrepreneurship among young people.
Co-Authors Mochammad Heri Edy