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All Journal Jurnal Ilmiah Admnistrasi Niaga Media Mahardhika
Evi Thelia Sari
STIE Mahardhika Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH FAKTOR – FAKTOR PEMBENTUK PERILAKU KONSUMEN DALAM PEMBELIAN FOOTWEAR MEREK “X” Evi Thelia Sari; Sylvia Wirawan
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 9 No. 3 (2013): Orasi Bisnis Edisi IX Mei 2013
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (130.852 KB)

Abstract

This research is to test that culture, social, personal and psychological factors will affect to customer’s buying behaviour towards “X” Footwear  products. Culture factor consists of color, flat heels, community acceptance; Social factor in this research consists of family, friend and community; personal factor includes model, lifestyle, quality, price, need and interest; psychology is supported by recommendation, good using experience, product availability, and eagerness to try new brand. The respondents were taken in Central Java. Using multiple regression linear analysis, this research shows the result that physicological factor has the biggest and most significant influence towards the consumer’s behaviour at 0.000for t-test, followed by social (sig t = 0.033), culture (sig t=0.038) and personal factor (sig t=0.046).
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMSI FUNCTIONAL FOOD DI SURABAYA Evi Thelia Sari
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 12 No. 2 (2014): Jurnal Orasi Bisnis XII November 2014
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.938 KB)

Abstract

This article has a purpose to analyse the factors that influence functional food consumption in Surabaya. Based on the data process of 100 respondents using confirmatory factory analysis, there are two factors found,  factor1 is  46,649% named as Product awareness  and Factor 2 named as Product knowledge 19,149%. Total varians 65,798%  less than100 % means that there is another factor unexposed here. The dominant factor is product awareness consists of  availability, value and reference variables and the second factor, product knowledge consists of  necessity, safety and reward variables is not the dominant factor since the respondents do not really understand the detail function of each food consumed, but they believe the functional food is good for them based on their references. Another unexposed factor could be intensive advertising, publicity, government intervention program in enhancing society health and so on.
COMMUNITY BASED-INTEGRATED FARMING DALAM ERA REVOLUSI INDUSTRI 4.0 DI PEDESAAN DI JAWA TIMUR Evi Thelia Sari
Media Mahardhika Vol. 17 No. 3 (2019): May 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i3.105

Abstract

Artikel ini bertujuan untuk mengetahui pentingnya pemahaman dan penerapan community based-integrated farming dan menekankan pada ide yang berkaitan dengan peran Revolusi Industri 4.0 pada IFS dan perekonomian desa di Jawa Timur. Dengan menggunakan studi literatur, secara konseptual, artikel ini menyajikan keterkaitan antara jenis elemen dalam community-based integrated farming system, yaitu pertanian, dengan fokus pada tanaman pangan dan hortikultura dan perkebunan; peternakan yang lebih diarahkan ke perikanan, ternak unggas dan hewan ternak lainnya; hasil dasar usaha setempat; Infrastruktur dan konstruksi; produk dan jasa pelengkap. Integrasi tersebut diperkuat oleh revolusi Industri 4.0 dalam konteks information technology dan operational technology yang meliputi semua aspek dalam elemen community-based integrated farming system dan beberapa area pedesaan di Jawa Timur diharapkan dapat meningkatkan perekonomiannya. Dengan demikian revolusi industri 4.0 memiliki peran besar pada perbaikan proses produksi, pemasaran, pengembangan serta produk pertanian, peternakan dan perkebunan serta peningkatan perekonomian desa di Jawa Timur melalui community-based integrated farming system yang mengedepankan kesesuaian teknologi dan pengembangan hasil usaha dasar dengan kemampuan masyarakat dan kondisi setempat.
Co-Authors Sylvia Wirawan