Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Admnistrasi Niaga
Evi Thelia Sari
Dosen STIE Mahardhika Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS CONSUMER RESPONSE INDEX (CRI) PADA MEDIA IKLAN GADGETS DI KALANGAN PENGGUNA DI SURABAYA Evi Thelia Sari
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 11 No. 1 (2014): Orasi Bisnis
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.43 KB)

Abstract

The purposes of this study are to know the effectiveness of the gadgets advertisement among the users in Surabaya and examine the most effective media to influence the users’ action in buying gadgets. The sample taken is 100 respondents to measure the CRI elements (awareness, comprehend, interest, intention and action). The result of this study found that Facebook has the highest effectiveness in advertising gadgets 17.28%, Magazines 3.59% and Lain-lain, included here brochures, company websites, word-of-mouth and expo (1.94%). Television gets only 1.85%, newspaper 1.03%, Blackberry messengers 0.75%, Twitter and billboard reach 0% for the rest of two. However, all media used to advertise gadgets in this study are not effective because the percentage is less than 50% and thus, finding another media or utilize in Facebook and specific Magazines is high recommended suggestion.
Co-Authors