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All Journal Holistics Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Sunani Sunani
Politeknik Negeri Sriwijaya
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PENDAMPINGAN PEMBUATAN KEMASAN DAN IKLAN KULINER KHAS DAERAH PRODUK PEDAGANG KECIL DI KECAMATAN ILIR BARAT I PALEMBANG Muhammad Nadjmuddin; Sunani Sunani; Yusri Yusri; Indri Ariyanti; Fitria Wulandari; Triana Putri; Winda Permata Putri
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 5 No 1 (2022): APTEKMAS Volume 5 Nomor 1 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.908 KB) | DOI: 10.36257/apts.v5i1.4249

Abstract

Abstract Palembang is famous for not only songket clothes but also specific food such as pempek and mie celor (stemmed noodles). Many Small Micro Medium Enterprises (SMMEs) need coaching in order to succeed in their busines. They do not have sufficient financing sources and strategies to grow and face fierce business competition. One of necessary assistances is helping them improve their packaging and develop persuasive advertisements through social media promotion. The two SMMEs, Pempek Cek Eha and Mie Celor Ujuk Imam 26, are located in Kecamatan Ilir Barat I Palembang. This community service activity was carried out to help fostered the SMMEs to survive in their current situation through product packaging and online advertisement development. Good product packaging can be used for online advertising activities, which are expected to increase sales during the pandemic. Their previous packaging seemed to be careless and unattractive. Their promotions and sales were managed conventionally through direct face to face and limited online transactions, as well as from personal information, so that the orders had not been maximized. The educative program was conducted through counselling and couching the SMMEs. Data from pretest and posttest showed positive effects of the program. Keywords: promotion, advertisement, persuasive, packaging, culinary.
WRITING THE SCRIPT OF NATIVE ADVERTISING VIDEO FOR TAJUNGAND BLONGSONG CLOTHS Muhammad Nadjmuddin; Sunani Sunani; Indri Ariyanti; Muhammad Akbar Zamzami; Reza Novitasari; Zainab Tri Oktarya
HOLISTICS Vol. 11 No. 2 (2019): HOLISTICS JOURNAL HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to investigate(1)how the video scriptsofnative advertising for promoting Tajung and Blongsongas Palembang traditional textile is made. (2) to what extend the video script made in the video of Tajung and Blongsong cloths fulfill the criteria of SPEAKING Model, (3) to what extend the video script made for the video of Tajung and Blongsong cloths fulfill the communicative functionsof the movestructure. Dell Hymes’ SPEAKINGModel and Bathia’s Move Analysis wereused for testing product advertising effectivenessThe results showed that the video script should be developed through several testing to validate the data. Furthermore, the analysis of the components of communication, and linguistic function revealed the video fulfilled the criteria for native advertising. 
Co-Authors Fitria Wulandari Indri Ariyanti Muhammad Akbar Zamzami Muhammad Nadjmuddin Reza Novitasari Triana Putri Winda Permata Putri Yusri Yusri Zainab Tri Oktarya