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All Journal Dinamika Pendidikan Journal of Artificial Intelligence and Digital Business
Titi Haryanti
STMIK AMIKOM Purwokerto
Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering

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PENINGKATAN PRESTASI BELAJAR SISWA PADA MATA PELAJARAN EKONOMI POKOK BAHASAN PASAR DENGAN MENERAPKAN METODE PEMBELAJARAN INKUIRI Haryanti, Titi; K, Fandi Ahmad
Dinamika Pendidikan Vol 3, No 2 (2008): Desember 2008
Publisher : Fakultas Ekonomi, Universitas Negeri Semarang

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Abstract

Penelitian ini bertujuan untuk melaksanakan model metode pembelajaran inkuiri dengan guru mata pelajaran sebagai pengamat yang menilai pelaksanaan proses pembelajaran. Berdasarkan data hasil penelitian maka dapat disimpulkan bahwa model pembelajaran inkuiri efektif  untuk meningkatkan prestasi belajar siswa dalam pembelajaran ekonomi pokok bahasan pasar di kelas VIII B SMP Negeri 1 Kutowinangun Kabupaten Kebumen. Selain itu, berdasarkan hasil pengamatan dapat disimpulkan bahwa telah terjadi peningkatan kemampuan afektif dan psikomotorik siswa dalam melaksanakan metode pembelajaran inkuiri berdasarkan perbandingan kemampuan afektif dan psikomotorik siswa. diharapkan metode inkuiri dapat diterapkan sebagai salah satu metode pembelajaran alternatif yang digunakan untuk meningkatkan prestasi belajar siswa. Agar pelaksanaan pembelajaran dengan metode inkuiri dapat dilaksanakan dengan baik, diharapkan guru melakukan pembimbingan dalam observasi lapangan yang dilaksanakan oleh siswa secara berkelompok. Kata Kunci: Prestasi Belajar, Metode Pembelajaran Inkuiri
The Impact of Marketing Transparency on Purchase Intentions Through Perceptions of Fairness and Brand Image in Indonesia Haryanti, Titi; Arini, Rani Eka
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5418

Abstract

This study investigates the effect of marketing transparency on purchase intention through the mediating roles of perceived fairness and brand image in the Indonesian consumer market. As transparency becomes increasingly important in contemporary marketing practices, understanding its psychological and behavioral implications is essential for firms operating in competitive and information-rich environments. This research adopts a quantitative approach by collecting data from 150 Indonesian consumers using a structured questionnaire measured on a five-point Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3. The results reveal that marketing transparency has a significant positive effect on perceived fairness and brand image. Furthermore, perceived fairness and brand image both significantly influence purchase intention, with brand image showing a stronger effect. The mediation analysis confirms that perceived fairness and brand image partially mediate the relationship between marketing transparency and purchase intention, indicating that transparency primarily affects purchase intention indirectly by shaping consumers’ fairness perceptions and brand evaluations. These findings contribute to the marketing literature by clarifying the underlying mechanisms through which marketing transparency influences consumer behavior in an emerging market context. Practically, the study highlights the strategic importance of transparent marketing communication in fostering fair perceptions, strengthening brand image, and enhancing consumers’ purchase intentions in Indonesia.
The Impact of Artificial Intelligence Implementation on Job Stability Through Job Polarization and Access to Training in Indonesia Haryanti, Titi; Supriandi, Supriandi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5420

Abstract

The increasing adoption of artificial intelligence (AI) has significantly transformed organizational processes and labor market structures, raising concerns about employment outcomes, particularly job stability. This study investigates the impact of AI implementation on job stability in Indonesia, with job polarization and access to training examined as mediating variables. Using a quantitative research design, data were collected from 130 employees across various industries in Indonesia through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results reveal that AI implementation has a significant direct effect on job stability. Moreover, AI implementation significantly increases job polarization, which negatively affects job stability, while simultaneously enhancing access to training, which positively influences job stability. The mediation analysis demonstrates that job polarization and access to training partially mediate the relationship between AI implementation and job stability, with access to training exhibiting a stronger mediating effect. These findings suggest that the employment consequences of AI are not purely deterministic but are shaped by organizational strategies and human capital investments. The study contributes to the literature on AI and the future of work by providing empirical evidence from an emerging economy context and highlights the critical role of inclusive training and reskilling initiatives in sustaining job stability amid AI-driven transformation.
Co-Authors Arini, Rani Eka Fandi Ahmad K Supriandi Supriandi, Supriandi