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Oscar Adam Juanda
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ANALISA PENGARUH RETAIL SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DI TRANSMART CARREFOUR RUNGKUT SURABAYA Oscar Adam Juanda
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

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Abstract

This study was conducted to determine the effect of Retail Service Quality  on Customer Satisfaction at Transmart Carrefour Rungkut Surabaya.This study is causally using a quantitative approach. The collection of data in a structured way and using statistical methods as the analysis of data. The method used is a survey method that opens a structured questionnaire. This research was conducted by distributing questionnaires to 125 respondents who knew and had visited Transmart Carrefour Rungkut Surabaya . The research method used is a method of quantitative analysis and Simple Linear Regression Analysis using SPSS aplication.
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